Marketing Day: June 12, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Google Analytics Administration Page Gets A New Look & Feel With Upgraded Settings

    Google Analytics announced today a new administration landing page with upgraded settings that is scheduled to launch during the coming weeks. The latest round of upgrades will make all admin settings accessible from the new administration page under the admin tab, with account, property, and view settings organized into three columns. (Google is now referring [...]

  • Facebook Finally Gets Hashtags: How They Work

    Twitter has them. Google+ has them. Instagram has them. Now Facebook has them, too. Hashtags have arrived on Facebook, giving the company a much needed way to tap into the marketing dollars that have been flowing into hashtag-focused campaigns. Meet Facebook Hashtags Facebook posted today about the new hashtag support with an overview, saying: Starting [...]

  • Crowdsourced Display Ad Design And Testing Platform Dispop Launches

    A new display ad design and testing platform that taps into the scalability of crowdsourcing launched today. Dispop allows advertisers to source Web banner ads, mobile ads and Facebook ads from thousands of designers and run automated A/B tests to find the top performers based on the marketer’s KPIs. Dispop was started by co-founders Ayal Ebert and [...]

  • Following Foursquare Yelp Adds Local Recommendations

    Yelp has introduced personalized local recommendations into its “Nearby” feature. Previously, Nearby was a list of basic categories that allowed users to find businesses by proximity and review ranking. Now, it offers a different look and feel with local recommendations built on a set of behavioral and contextual variables. Below is the new look for [...]

  • 3 Reasons Why Social Media Policy Is More Important Than Strategy

    Social media policies aren’t typically the first things that come to mind when you’re developing a social media marketing strategy. But they should be. Without social media policies in place, social media marketing plans are unsustainable. On social networks, reach is a function of engagement. Without engagement, there is no reach. Thus, in order for [...]

  • Are You Ready For Video In Email?

    In a previous post, I wrote about many of the scarier myths that are floating around about video in email and gave a few reasons why now might be the right time to put aside those fears and give it a try. In the intervening months, whether at conferences, meetings or just industry meet ups, [...]

  • BrightEdge’s $42.8 Million In Funding To Go Toward Company’s Content Marketing Solutions

    SEO and content marketing company BrightEdge has raised $42.8 million in Series D funding led by venture capital firm Insight Venture Partners, along with investments from Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures. Originally an SEO company, BrightEdge says the newly raised funds will go toward building out their content marketing solutions. BrightEdge’s [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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