Marketing Day: June 14, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Nobody Tracks Web Users More Than Google & Facebook, Report Says When it comes to tracking web users across the web, no one does it more than Google and Facebook. Those […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Nobody Tracks Web Users More Than Google & Facebook, Report Says
When it comes to tracking web users across the web, no one does it more than Google and Facebook. Those two companies filled out the top five spots in Evidon’s Global Tracker Report, which was released on Tuesday. The report uses data from the 1.6 million users of Evidon’s Ghostery web browser plugin, which monitors […]
- Real-Time Bidding To Come To Facebook Ads
In the coming weeks, Facebook plans to allow advertisers to begin purchasing its Marketplace ads on a real-time bidding basis. The idea is to increase the value of this inventory by allowing advertisers to use their own data for targeting. Though there’s been much speculation about Facebook starting an ad network like the Google Content […]
- Reddit Bans The Atlantic, Business Week And More For Spamming
Yesterday Redditors noticed a strange error message when trying to submit content from a handful of major news sources, a message that indicated the sites were not allowing due to “spamming and/or cheating.” Reddit, the most popular social news aggregation site, has traditionally been a very open community, but this move is less apparent. No […]
- Which Comes First, The Site Or The App?
There are a few questions I’m asked almost daily in the course of my work. For example, “is the iPad a mobile device?” And, of course, the classic “Is this the year of mobile?” (Yes, they’re still asking….) One of my favorites is, “What should I develop first — a mobile site or a mobile […]
- DudaMobile: Restaurant Category Dominates Among SMBs With Mobile Sites
DudaMobile is one the leaders in building mobile websites for small businesses (SMBs). The company offers both DIY and DIFM programs and has a partnership with Google to help accelerate small business adoption of mobile sites. Because the company builds mobile websites and is probably the single largest host of mobile sites for SMBs it has […]
- Four Of The Internet’s Biggest Ad Sellers Join In Ads Integrity Alliance
Along with spam and malware, bad ads — whether they’re for illegal or counterfeit goods, delivering malware or trying to scam users — are a scourge on the internet, eroding trust and poisoning the environment for legitimate marketers. A few months ago, folks at some of the internet’s biggest ad sellers — AOL, Google, Facebook, […]
- Apple To Reportedly Kill Off Ping, The Social Network For Music
Monday’s WWDC Facebook announcement marked Apple’s full integration of the top two social networks in the world. The odd network left out (other than Google+) was Ping, Apple’s social network. Ping was launched in 2010 and was dubbed the social network for music but only ever saw mediocre usage. The service allowed users to follow artists & […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Do You Need To Protect Your SEO Agency From Clients?
- Google Therapy: The Prescription For Dealing With Product Search & Paid Inclusion
- Baidu Agrees To Ad Revenue Sharing Deal With Apple In China
- Bing Does Local Content Deal With Yelp
- How Anomalies In Search Trends Could Change Your Product Roadmap
- Why Apple Is Going “Containment” Not “Thermonuclear” Against Google In iOS 6
Online Marketing News From Around The Web:
Affiliate Marketing
- 2012 Rakuten LinkShare Golden Link Award Finalists Announced!, blog.linkshare.com
Analytics
- The Ultimate Cookie Legislation Guide, www.stateofsearch.com
Blogs & Blogging
- Six People Who Can Ease the Blogger’s Burden, www.problogger.net
- Feature Breakdown of WordPress 3.4 "Green", wpcandy.com
- How Panda Changed My Strategy and Brought Success [Case Study], www.problogger.net
- Writers and Bloggers, A New Way to Feature Your Best Work on LinkedIn, Search Engine Journal
Business Issues
- How Apple Doomed Ping, Wired
- Microsoft Is Buying Yammer, According To People At Yammer, www.businessinsider.com
- Twitter Turns Its Tweet Firehose On For Saleforce’s Radian6 In New Enterprise Deal, TechCrunch
- What Facebook Knows, www.technologyreview.com
Content Marketing
- How to Get Content Marketing “Buy-In”, www.socialmediaexplorer.com
- The Ultimate Guide To Content Marketing, www.webpagefx.com
- 5 Reasons Why Content Marketing Is No Buzzword, blog.junta42.com
- Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day, socialfresh.com
Conversion Optimization
- How a Sales Person Helped Me Create Better Landing Pages, www.widerfunnel.com
- How Clean are Your A/B Tests? A Testing Hygiene Checkup, unbounce.com
Copywriting, Design & Usability
- What resolutions we can expect when all Macs have Retina displays, royal.pingdom.com
- What Your Site Should Do about Rising Mobile Internet Use, BruceClay.com
Domaining
- .Brand Applications Account for One Third of All New gTLD Applications, www.markmonitor.com
- .Rip .Off: Highlights From The Top-Level Domain Scrum, TechDirt
- Amazon.com won’t offer domain names to the public, domainnamewire.com
- Dish Applies for DirecTV-ish Web Addresses Such as ‘.dtv’, BusinessWeek
- Why The Boston Globe Applied for the .Boston Domain, Read/Write Web
General Internet Marketing
- DMA Releases 2012 Response Rate Report, newdma.org
Internet Marketing Industry
- Marketers to Inch Up Social, Mobile, Email Spending, www.emarketer.com
Other Items
Search Marketing
- AdWords Variation Matching is Live: Here’s the Initial Analysis, certifiedknowledge.org
- Distilling the Most Important of the Many Recent AdWords Changes, www.cardinalpath.com
- Google AdWords Guide for Small Businesses, www.simplybusiness.co.uk
- Keyword Rich Domain Names – Their SEO Value & Invincibility, www.searchenginejournal.com
- The Impact of Authoritative Links, Mentions, and Shares on Rankings, www.seomoz.org
Social Media
- Being Responsive Gains Twitter Followers: And Other Lessons from @GaryVee’s Twitter Data, socialfresh.com
- Reddit: Ban on Businessweek and The Atlantic Is Temporary, betabeat.com
- 85 percent of brand pages on Wikipedia need improvement, socialfresh.com
- Developers can now find out what devices users have to better tailor app content, Inside Facebook
- Key Differences Between Spam Bots and Real Users on Pinterest, www.kairaymedia.com
- Social Media’s "Last Mile" Problem, Social Media Today
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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