Marketing Day: June 15, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Two Game Developers Pull Titles From Google+

    Google+ is losing a small group of games from two developers. As TechCrunch reported today, EA is pulling the popular Bejeweled Blitz game. An announcement on PopCap’s website says the game will go offline on Monday, June 18th. (EA bought PopCap last year.) Another developer, Wooga, has already pulled its Monster World game. The company [...]

  • Marketing Biz: The Week Of The 900 Pound Gorilla

    Marketing news this week was dominated by 900 pound gorillas: Apple, Facebook, Google and Twitter. Here’s a look at how they jousted with each other and where it might lead. Apple Gives Facebook Deep Integration Into iOS 6 With Siri, Sharing, App Store, API This stunningly comprehensive integration could see Apple and Facebook teaming up [...]

  • Get Your Affiliate Marketing Program In Shape For Summer

    It’s only natural to think of the end-of-year holidays as the biggest opportunities for your affiliate marketing efforts, but this doesn’t mean we should give short shrift to summer. Now it probably comes as no surprise that some of the biggest affiliate marketing opportunities for the summer can be found in travel- and airline-related sites. [...]

  • Report: Microsoft Buys “Facebook For Enterprises” Yammer For $1.2 Billion

    The Wall Street Journal reported yesterday that Microsoft is acquiring Yammer, a business collaboration and communications platform for employees that is often characterized as “Facebook for enterprises.” The speculated acquisition price was $1.2 bilion. Neither company commented or confirmed the acquisition. Yammer, which is one of several such social enterprise collaboration software tools, describes itself [...]

  • Yahoo! Web Analytics To Be Discontinued

    Yahoo! announced this week that it will be discontinuing Yahoo! Web Analytics as a stand alone product. We inquired Emer Kirrane, Product Manager for Yahoo! Web Analytics, and she answered the following: “In line with Yahoo!’s focus on more quickly innovating with our core products and properties, over the coming quarters we are shutting down [...]

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Online Marketing News From Around The Web:

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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