Marketing Day: June 19, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Getting Rid Of “Credits,” Adding Subscription Payments Facebook Credits is going away; long live the Facebook payments infrastructure. Today the company is doing two things to boost payments on Facebook […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Facebook Getting Rid Of “Credits,” Adding Subscription Payments
Facebook Credits is going away; long live the Facebook payments infrastructure. Today the company is doing two things to boost payments on Facebook and simplify accepting payments for developers. The company is adding subscriptions to enable developers or publishers to establish recurring revenue steams. Right now there are in-app payments and one-time purchases. This new […]
- Identifying Talent For The New Performance Marketing Culture
On the list of things we discuss in this industry, talent is one of the most persistent. Our expectations for our businesses transcend financial objectives and translate to high and sometimes restless standards for the talent we seek. In today’s performance marketing culture, the ideal talent profile is complicated and ever-changing. It’s not as straightforward […]
- Fifty Shades Of Social Media Measurement Tools
(Full Disclosure: The author’s company sells a social media measurement product) At least once a week I run across an article or blog post about tools for measuring social media. Headlines like “5 Social Media Measurement Tools That Save Time and Money” or “Six Free Social Media Measurement Tools for B2B” have become as common […]
- Facebook Forms “Creative Council” And “Studio Edge” To Help Ad Agencies
Two new announcements were made today that will help ad agencies stay educated and up-to-date on products while also being heard. Facebook Studio Edge is an addition to the Facebook Studio that will keep agencies up to speed on Facebook products and best practices. Facebook Studio was launched last year in April with a goal […]
- Facebook To Pay $10 Million To Charity To Settle “Sponsored Stories” Suit
Last month Facebook settled the “Sponsored Stories” lawsuit brought on by 5 Facebook members and the total numbers have been disclosed this week. The lawsuit alleged that Facebook violated California’s laws by leveraging user photos, content and likelihood without consent. The lawsuit was filed in San Jose, California and Judge Lucy Koh found that the […]
- Microsoft Launches Its Own Branded-Tablet: Microsoft Surface
Saying just as it needed to build its own mice at first, Microsoft announced today that it was releasing its own branded tablet called the Microsoft Surface with integrated keyboard. “Because of Windows 8, the Surface is a PC, the Surface is a tablet, and the Surface is something new that we think people will […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Ties Yellow Pages Sites For Most Accurate Local Data
- Combining Entity Search & Social: A Chat With Bing’s Duane Forrester
- Content Ideas For An Ecommerce Site
- International SEO Strategy: Get Trusted Quickly
- Google: 12 To 14 Million Searches Per Day Returned Hacked Sites
Online Marketing News From Around The Web:
Affiliate Marketing
- Marcus Tandler Tip for Affilates: Be First, www.stateofsearch.com
Analytics
- Ad Chiefs Ask Microsoft to Reconsider Do-Not-Track Browser, Ad Age
- Web Analytics: 4 Tips for Measuring and Reporting What Matters, www.onlinemarketinginstitute.org
Blogs & Blogging
- 10 Cheap Survey Tools for Bloggers Who Want Answers, ProBlogger
- How To Protect You WordPress Blog Against Comment Spam, www.wpromote.com
Business Issues
- Backpage.com and the prostitution law that could take down Twitter, YouTube, and Wikipedia, www.theverge.com
- Apple, Google Push Deeper Into Mobile Software; Towering Over Nokia, Research In Motion, Wall Street Journal
- Google to introduce low-priced Android tablet in ‘coming weeks’, www.appleinsider.com
- Twitter to Give its Ad Business an International Push, thenextweb.com
Content Marketing
- Checklist: 15 Questions to Ask Before Starting a Content Marketing Project, Content Marketing Institute
Copywriting, Design & Usability
- 8 tips for error-proof copy, www.ragan.com
Domaining
- How to Hack a Dominating Domain Name for Your Website, www.seomoz.org
General Internet Marketing
- TV Seen Most Influential Ad Medium For Purchase Decisions, www.marketingcharts.com
Mobile Marketing
- Google Offers app now available on iPhone, googlemobile.blogspot.com
- Microsoft Advertising Unveils Windows 8 AiA Concepts at Cannes 2012, community.microsoftadvertising.com
Other Items
- Readability by the Numbers, shawnblanc.net
Reputation Management
- Consumers Take to the Web to Deliver Feedback, www.emarketer.com
Search Marketing
- 8 Best Practices to Optimize Video Landing Pages for Search Engines, www.reelseo.com
Social Media
- Klout Perks: A Healthy Two Years, corp.klout.com
- Logic+Emotion: Five Considerations for Social Command Centers, darmano.typepad.com
- Can Facebook Go Beyond Earned Media Success?, www.emarketer.com
- Facebook reveals guide for dealing with spam, explicit content reports, ZDNet
- Financial Times clocks up 1m followers on Google+, www.journalism.co.uk
- Google partners with Flipboard, adding Google+ streams to the app, thenextweb.com
- Louise Mensch launches rival to Twitter, The Guardian
- Report: Over 24% Of The Web’s Top 10,000 Sites Now Use Facebook’s Official Widgets, TechCrunch
- Study: Facebook Mobile Ads More Effective Than Those on PCs, Ad Age
- Why Facebook Likes Do Matter, Convince and Convert
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