Marketing Day: June 21, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Geo-Targeted Ads Could Be Coming To A Twitter Feed Near You Before The End Of This Year While Twitter already offers ads targeting by gender, device, keywords, as well as TV shows, AdAge reports that the social network may be offering ads based on designated latitudes and longitudes, possibly as early as the end of this year. Using the new geo-targeted ad options, brands could drive more in-store traffic by posting tweets [...]
  • Search Remains First, Social Second For How People Find Websites Each year, Forrester Research publishes a report detailing how consumers find websites. The findings are always fascinating, because they reveal different preferences between generations, and the popularity of different discovery methods changes from year to year, sometimes in surprising ways. For 2012, 54% of respondents found websites through natural search results, up from 50% in [...]
  • Internal “Google Mine” Google+ Product Sharing Tool Leaked Google+ currently has some of the strongest social sharing capabilities thanks to the robust Circles feature. this will now extend into sharing what users currently own, or would like to own. Some leaked data uncovered by Google Operating System found that Google may be working on a tool that allows users to easily control products [...]
  • Google Has 35 Days To Delete UK “SpyView” Data Or Face “Criminal Action” The UK data protection authority Information Commissioner’s Office (ICO) has served notice that Google must destroy personal information obtained from its Street View WiFi “payload” data collection within 35 days. While Google has a right to appeal the decision, a refusal to comply (absent an appeal) is considered a “criminal office” and could result in [...]
  • This Week On Vine: Father’s Day, Oreo Snack Hacks, Strawberries Prove Big For Sainsbury’s & Breaking Bad Welcome to another edition of This Week On Vine. Big this week, Father’s Day, claymation to celebrate Vine’s five-month anniversary, Burberry’s menswear show in six seconds, the O Music Awards drumathon, Oreo Snack Hacks, Sainsbury’s strawberry surprise and Breaking Bad tries to break Vine. Father’s Day The week started off with Father’s Day, and PBS, [...]
  • Apple Now Shows iOS “Fragmentation” Just Like Android Android’s “fragmentation” used to be a great deal worse that it is today, with the majority of users on older versions of the platform. However Android’s developer dashboard now shows that just under 59 percent of Android users are on OS 4.0 or higher (Ice Cream Sandwich or Jelly Bean). Duplicating the long-standing Android developer [...]
  • 5 Top Tips For Marketing Your Mobile App Business With hundreds of thousands of app developers out there, it is difficult to achieve app success. Competition is high, the market is busy and your app can easily be lost. In order to bring out the potential in your app, you need to be answering the following questions: How do you make sure that your [...]
  • See What’s Been Censored From Facebook Pages With “Hidden Post Explorer” Tool Don’t like something posted to your Facebook wall? Feel free to hide it. However, it should be known that the censorship of the post is not inherently private. A new tool from ZoomSphere is now shining a light on what was previously hidden. The tool, Hidden Posts Explorer, allows users to search for a specific Facebook [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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