Marketing Day: June 29, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • ‘Want’ Button Plugin Discovered In Facebook SDK

    Users may be able to do more than just ‘like’ something on Facebook in the near future. InsideFacebook reports that Facebook a ‘want’ button plugin has been found inside the Facebook Javascript SDK by developer Tom Waddington of Cut Out + Keep. The XFBML tagcan be found within the SDK but is not listed publicly. [...]

  • Marketing Biz: Psychic Search, Facebook Want Button & Smart Pricing

    This week in marketing was all about transformation. LivingSocial and RockYou are transforming their business models. Google is trying to transform the way we search. And a slew of companies are trying to transform all the data we collect and turn it into information we can actually use. LivingSocial moves beyond daily deals, offers peek [...]

  • Google Analytics Goes Mobile – Launches App Analytics

    The Google Analytics team announced at Google I/O a new App Analytics functionality, to be added to the current Google Analytics offering over the coming weeks. Google already offers mobile SDKs for Android and for iOS, but until now they provided the same reports and metrics as the standard Web Analytics. In the new functionality [...]

  • You Like WHAT?!?! Social Success Tips For Smart Affiliate Marketers

    Let’s imagine that my friend, Susan, was having a tough time in her marriage. Late one night, when the family was asleep, she decided to do what most people do these days — search Google for help with her marriage issues. She read article after article, read through forum threads and nodded in agreement as [...]

  • Google’s Chrome iOS App Top Free App In App Store

    As expected, Google launched Chrome for iOS and it is now available for free download in the Apple App Store. The app currently has 3,615 ratings with an average rating of four and a half stars. Not only is it available and have that many positive ratings, it is the top free app in the [...]

  • Prompting Facebook Fans To Share Leads To 77% Higher Share Rate

    The average Facebook user has nearly 250 friends, according to research conducted by The Pew Internet And American Life Project. Have you checked out the “Friends of Fans” metric for your Facebook Page? This one metric alone shows the huge potential in getting your fans to share more often — reaching this massive “Friends of [...]

  • Report: Twitter Now Generating The Majority Of Ad Revenue From Mobile

    Twitter’s recently launched mobile ads have been more than just successful, they’ve been essential revenue drivers. The WSJ reported that “on most days” mobile Twitter ads now generate more than the web-based Twitter.com version. Twitter mobile ads have only been around for all advertisers since April, yet have been making a mobile splash that Facebook and Google+ [...]

  • Google’s Developer Dilemma: Open Up Google+ Or Hold On To ‘Something Special’?

    Google’s reluctance to open up a full API was front and center Thursday afternoon as several members of the Google+ team hosted a “fireside chat” with developers at the 2012 Google I/O conference. The company has been, in the words of Google+ VP Bradley Horowitz, “tentative” in its approach to opening up a complete read-and-write [...]

  • Google Takes The Google+ Platform Mobile

    Last week Facebook announced they were taking “likes” mobile – this week it’s Google’s turn. One year after launching Google+, the platform is opening up for a deeper mobile integration. The platform has been opened up for early developer preview and will allow for the following features: Sign In With Google+ Share Plugin Mobile +1′s Google+ History API [...]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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