Marketing Day: June 4, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • How To Cross-Promote Social Media And Mobile Applications

    Social media and mobile applications are two of the fastest-growing digital entertainment and communication media today. Many consumers are using both social media and apps daily (sometimes at the same time), and, because of this, it has become crucial for companies and organizations to cross-promote their social media presence and their mobile applications. While the [...]

  • Facebook May Consider Letting Children Under 13 Create Accounts

    This morning the Wall Street Journal reported that Facebook is considering letting those under the age of 13 on the site. Since day one, Facebook has always been accessible for teenagers or adults. one of the biggest issues with those under the age of 13 who are using Facebook by using false information is that they do [...]

  • The “Paid Organification” Of Facebook: Why Facebook’s Plan Isn’t About Display Ads

    The future of Facebook marketing isn’t about display ads. It’s about visibility and reach. There has been so much pre/post IPO chatter about the flawed Facebook display advertising model. It’s been mentioned that nobody clicks on ads and that ads have been ineffective. Frankly, these folks have it wrong. Facebook is undergoing an organification movement that fellow [...]

  • EFF Rates Google, Apple, Facebook On Protecting User Data Privacy

    The Electronic Frontier Foundation (EFF), a nonprofit digital consumer advocacy and civil liberties group, released its annual “When the Government Comes Knocking, Who Has Your Back?” report. The report analyzes the policies of major internet companies and some not so major ones, “including email providers, ISPs, cloud storage providers, and social networking sites — to assess [...]

  • Twitter May Top $1 Billion Sales Revenue In 2014, Bloomberg Says

    Bloomberg News is citing two sources “with knowledge of the matter” in a report that suggests Twitter could reach $1 billion in sales revenue by 2014. If accurate, that would about double previous estimates of Twitter’s sales revenues. Earlier this year, eMarketer suggested that Twitter’s 2014 ad revenue would be about $540 million, up from [...]

  • Google, Apple Control 82 Percent Of US Smartphone Market — comScore

    Earlier today comScore released its April US mobile market share report. Samsung is the top handset maker, while Android and Apple both saw gains. All other operating systems declined. Echoing earlier IDC data comScore reported that Android and iOS together represent a overwhelming 82 percent of the US smartphone market. In addition comScore said that [...]

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Online Marketing News From Around The Web:

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Related Topics: Channel: Marketing Day | Marketing Day


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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