Marketing Day: June 4, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • New Content Experiments API Launches To Power A/B Testing With Google Analytics Google announced the launch of a new API for Content Experiments in Google Analytics to allow developers to test site content with programmatic optimization. The API relies on the multi-armed bandit approach currently used for Content Experiments, but users can override it to rotate content evenly during experiments or use their own proprietary logic. Other [...]
  • Foursquare Testing Promoted Listings With Select NYC Small Businesses Foursquare has opened the door for a “handful” of small businesses in New York City to begin testing promoted listings — advertisements that don’t first require a consumer to check-in at the business’ location. Small businesses have traditionally been limited to advertising and promotion on Foursquare via discounts and other specials that only trigger after [...]
  • Salesforce To Buy ExactTarget For $2.5 Billion, Gain More Ground In Marketing Automation In an announcement released today from Salesforce.com, the popular CRM platform has entered into a definitive agreement to acquire cloud-based marketing services provider ExactTarget for approximately $2.5 billion. Unanimously approved by the boards of directors for both companies, Salesforce will pay $33.75 per share in cash for all outstanding shares of ExactTarget. According to a [...]
  • Twitter’s Jack Dorsey Climbs The SF-Oakland Bay Bridge, Goes Crazy On Vine With Travelogue Vine had a big day yesterday, being launched on Android. But now, Twitter’s short-video sharing app has gone to new heights, as Twitter chairman Jack Dorsey used it to document his climb up the San Francisco-Oakland Bay Bridge today. It began here: About to do something very interesting. vine.co/v/b3TrrJ7UbXb — Jack Dorsey (@jack) June 4, [...]
  • Amazon Ad Revenue Jumps 45 Percent, Tops $600 Million [Report] The world’s largest online seller generated nearly $610 million in ad revenues last year according to a new report from eMarketer. The e-commerce giant is making a play for more digital ad business with substantial efforts to build out its in-house ad tech capabilities and expand its offerings on mobile through the Kindle and apps. [...]
  • 5 Keys To Improve The Marketing & Finance Relationship Kim Kardashian and Kris Humphries were a disaster from the start – a failed marriage that never had a chance. He, a naive, budding basketball player who followed his heart more than his mind and fell in love with Kim. She, a for-no-good-reason celeb trying to make a quick buck and keep herself in the [...]
  • UK Court Finds Tweet Libelous Because Of Implied Meaning Could a tweet that doesn’t say anything overtly defamatory get you sued for libel in the UK? The answer is yes. In what appears to be the first case of its kind, a UK court has found that the implications of a tweet (against the backdrop of its larger context) could be the basis for [...]
  • Conducting Data-Driven Content Marketing Since it’s routine to measure return-on-investment (ROI) for online marketing campaigns, marketers are regularly looking at specific metrics and evaluating success based on campaign goals. Through this regular measurement, data is gathered that can be used to craft future content marketing endeavors that are truly aligned with audience needs. However, many marketers aren’t using this data [...]
  • Google Glass Diary, Part 6: Using Facebook, Twitter & Google+ In Glass Beyond the inherent value of being able to do local search and navigation or do basic informational searches, I believe that Google Glass needs to have a strong social integration if it’s going to succeed with average consumers. Way back in part two of this series, I said that Glass needed — at minimum — [...]
  • Former iProspect Leader Rob Murray Appointed Skyword President Content marketing and production solution provider Skyword has appointed veteran search marketer Rob Murray as their new president. Before joining Skyword, Murray held various leadership roles for digital marketing company iProspect, serving as the company’s global president since 2009. According to a release on Skyword’s site, Murray will be charged with expanding Skyword on a global [...]
  • Free Screenings Of “The Internship” Offered Today For Interns (Or Anyone) The Internship, the comedy movie where Vince Vaughn and Owen Wilson become Google interns, has declared it “National Intern Day” in order to offer interns, or really anyone, a chance to attend a free screening of the film tonight. The screenings are happening in a variety of US cities and begin at 7:30pm local time. [...]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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