Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Facebook Takes “Sponsored Story” Ads Mobile
  

  Facebook ads are going mobile. Today BusinessInsider reported that the “Sponsored Stories” ad format has been opened to Facebook advertisers. The “Sponsored Stories” feature a more organic ad showing user interactions and activity. Advertisers can will be able to purchase via the ads API and Power Editor, no sales team required. Ad types look to include both smart [...]

• Reuters Survey Paints Picture Of A Facebook Backlash
  

  Facebook’s recent IPO has led to legal troubles at the financial/markets level, and there are signs, too, that it’s also having a negative effect on the site’s regular users. A new study shared today by Reuters/Ipsos paints a picture of the user backlash related to Facebook’s troubled IPO, and also questions both user activity and [...]

• Making Sense Of Key Pinterest Metrics And Analytics Tools
  

  Pinterest, the visual-focused social sharing startup, has taken the online world by storm over the last year. According to the latest referral traffic and active user statistics as reported by Media Bistro, Pinterest has surpassed LinkedIn as the third most-popular social network in the world with a 145% increase in daily users since January 2012. [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Experimenting With “Promoted Hotels” Ads on Hotel Finder
• Forget Reading! Web Content Is Meant To Be Skimmed
• WSJ: Apple Has Been Planning Google Maps’ Ouster “For Years”
• How To Implement The hreflang Element Using XML Sitemaps
• The Unintended Consequences Of Link Removal
• comScore’s Search Planner: The Benefits Of Rich Panel Data

Online Marketing News From Around The Web:

Affiliate Marketing

• We Don’t Need More Web Traffic – We Need More Prospects, kevinwebster.us

Analytics

• Marketing Research Chart: Does your organization keep track of the right KPIs?, MarketingSherpa
• Mastering Regular Expressions (Regex) for Google Analytics Advanced Segmentation, www.webanalyticsworld.net

Blogs & Blogging

• 7 Blogging Mistakes Most Bloggers Make that Stall Their Growth | Smedio, smedio.com
• Blogging Fundamentals for Business – 5 Tips You Need Now, Heidi Cohen
• Explained: Follow and Nofollow in Blog Links, remarkablogger.com
• How to Write Stellar How-To Posts for Your Business Blog, blog.hubspot.com
• Nice Blogs Finish Last, www.convinceandconvert.com

Business Issues

• Apple and Google Expand Battle to Mobile Map Apps, Wall Street Journal
• Apple Denied Ban on Samsung Tablet Computer Sales in U.S., Bloomberg
• Deluxe Acquires OrangeSoda, Inc., eon.businesswire.com
• Facebook faces new lawsuit over IPO disclosures, news.cnet.com
• Smarterer Grows to 10M Questions Answered and Raises $1.75 Million to Ace Skill Assessment, smarterer.com

Copywriting, Design & Usability

• 3 Steps to Writing Copy that Speaks to Real Desire, www.copyblogger.com

Display & Contextual Advertising

• How to Research & Launch a Display Ad Campaign, certifiedknowledge.org

Domaining

• The Story Behind Face.com, blog.domaintools.com

Email Marketing

• 3 Questions To Ask When Optimizing Emails For Mobile, Search Marketing Standard
• Rethinking Email Marketing, blog.kissmetrics.com

General Internet Marketing

• Get Better At The Internet: 17 Pro Tips For Every Industry, www.distilled.net
• How the US Online Advertising Market Can Grow by 1,000% in the Next 10 Years, pandodaily.com

Local Marketing

• Foursquare’s newest teaser tweet shows the biggest change yet, aboutfoursquare.com
• Urbanspoon Debuts Rezbook “Right Now,” Lets Diners See Real-Time Availability For Reservations & Waitlists, TechCrunch

Mobile Marketing

• Ad Networks Bypass iPhone Privacy Rules, Wall Street Journal
• Smartphone Growth Paves Way for Mobile Video Explosion, www.emarketer.com

Other Items

• Is The U.N. Really Trying To Take Over The Internet? Nope., TechCrunch
• The United Nations Could Seize the Internet, U.S. Officials Warn, Read/Write Web

Search Marketing

• Don’t Like Snake Oil? Stop Buying It!, www.seomoz.org
• Easier domain verification, googlewebmastercentral.blogspot.com
• Minor League PPC Management, www.ppcassociates.com
• PPC Chat Streamcap – PPC’s Summer Vacation, theppcblog.com

Social Media

• Deadly Social Media Sins – Scott Stratten #BWENY, Online Marketing Blog
• Ecommerce Marketing on Google+, www.practicalecommerce.com
• Fab Membership Skyrockets Thanks to Facebook’s Open Graph, thenextweb.com
• Facebook Promoted Posts: Getting Started, www.practicalecommerce.com
• How To Use Twitter Effectively To Promote Your Business, www.sociableblog.com
• Please Retweet This Post! Simple Ways to Boost Social Media Engagement, www.business2community.com
• Secrets To Launching Successful Pinterest Marketing Campaigns – The Experts Weigh In, www.seo.com
• The Top Secret Method for Marketing Effectively on Reddit, www.blueglass.com

Related Topics: Channel: Other | Marketing Day

About The Author: Matt McGee is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the US. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. See more articles by Matt McGee

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