Marketing Day: LinkedIn Expands Display Ad Network, Facebook Place Tips & Pandora Lets Artists Message Fans
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on February 19, 2015 at 5:19 pm | Reading time: 7 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- LinkedIn Rolls Out New “Lead Accelerator” Tool & Expands Display Ad Network Beyond LinkedIn Platform
Since acquiring Bizo last August, LinkedIn has now integrated Bizo’s lead gen tools to expand its Marketing Solutions portfolio. - Outdoor Company Celebrates Heart Awareness Month By Posting Facebook-Submitted #HeartHeroes Images To Digital Billboards
Lamar Advertising is back with a charitable effort that uses its digital billboards and user-generated content. - YouTube Tightens Rules For Brand-Sponsored Videos
Sponsors’ brand logos and products are prohibited on graphical video overlays unless the sponsor has an ad deal with Google. - SPONSOR MESSAGE: The State of Digital Marketing Trends – 2015 Report
When mapping out your 2015 marketing plan, it’s important to consider what worked and didn’t work in 2014. Download Offerpop’s “State of Digital Marketing Report” to view how marketing has evolved in 2014 and where you should be investing your efforts in 2015. Get your copy here. - Live Blog: Yahoo Keynote At Its First Mobile Developer Conference
Flurry’s Jarah Euston is first up on stage introducing the first Yahoo mobile developer event. She says that there are roughly 1,000 developers in the audience. She gives us a bit of history of Flurry. It was founded as a mail app for flip phones in 2005. Flurry Analytics was introduced in 2008 (post iPhone). […] - If You’re Not Using These Data Types, You Risk Falling Behind
Contributor Scott Rayden advises on how marketing organizations can leverage data and integrate it across the company. - Reward Framing & Its Stunning Impact On Conversion Optimization: What You Need To Know
A rewarded customer is a happy customer, and columnist Jeremy Smith says presenting your rewards strategically is one simple way of improving your conversions. - Facebook Place Tips: 7 Ways To Optimize For Local Business Organic Reach
How can marketers with brick-and-mortar locations get a leg up on the competition on Facebook? Contributor Mark Traphagen provides in-depth suggestions. - Pandora Gets In Direct Messages, Allows Artists To Communicate Directly With Fans
In the near future Musicians will be marketing directly to their Pandora fans with new Artist Audio Messaging. - Online Vs. TV: 72% Of Agencies Say Online Video Ads Are As Effective – Or More Effective – Than TV [Survey]
After surveying 120 U.S. ad agencies, BrightRoll says client interest in video ads has grown 88.6 percent during the last three years.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Mobile Search Put Publishers’ Content In Carousels
- Bing Offers Link To Order Food Online From Your Favorite Restaurants
- Google News Bug Drops Trending Topics From Side Bar Navigation
- Google AdWords Launches An Android App For Advertisers But Currently Only For Canadians
- Opportunities For 2015 Omni-Channel Success In Paid Search & Beyond
- Lunar New Year Google Logo Ushers In The Year Of The Sheep – Or Is It Goat?
- Competitive Bid Opportunities Arrive On Bing To Help Advertisers Analyze Themselves Against Rivals
Online Marketing News From Around The Web:
Affiliate Marketing
Analytics
- Five lessons in marketing data analysis for beginners, www.businessesgrow.com
- 5 Things You Must Do To Create An Effective Data Plan, www.cmo.com
- Six Predictions About Big Data and Marketing in 2015, www.marketingprofs.com
Blogs & Blogging
- 5 Super Simple Ways to Show Your Readers You Understand Them, www.komarketingassociates.com
- Fast Track Your Blogging Success With These Critical Metrics, www.matthewwoodward.co.uk
- What You Can Learn From My Record Blog Traffic Yesterday, www.mackcollier.com
Business Issues
- Pinterest Seeks $11 Billion Valuation With New Funding, Wall Street Journal
- BuzzFeed Expands Mobile Team By Acquiring “Visual Conversation” Startup GoPop, techcrunch.com
- White House Names Nation’s First Chief Data Scientist, blogs.wsj.com
Content Marketing
- 17 Key Content Marketing Metrics to Start Tracking Today, www.jeffbullas.com
- How to Write Articles Your Readers Will Love, blog.bufferapp.com
- Content Marketing Lessons From Marvel & DC Comics, www.koozai.com
- Content Strategists Can Follow Their Own Big Bang Theory, contentmarketinginstitute.com
- Demystifying Epic Content: How to Actually Create It (Not Just Jabber About How Important It Is), boostblogtraffic.com
- Ensuring that Your Content Isn’t Ignored, www.compukol.com
- How To Do A Content Audit (And Why It’s Worth It!), seocopywriting.com
- How to Give Your Content Marketing Strategy a Complete Makeover, www.convinceandconvert.com
- How To Write Content Strategically, bloggerjet.com
- Storytelling and B2B Content Marketing – Top Insights from Forrester, www.toprankblog.com
- Surprises from 2014: Popular vs. Effective Content Marketing, conversionscientist.com
- There’s a Space Race Here: Steve Rubel on How Agencies Can Survive in a Content-Driven World, contently.com
- Why You Must Add LinkedIn in Your Content Marketing, www.searchenginejournal.com
Conversion Optimization
- 8 Elements for a Top-Performing Landing Page, blog.crazyegg.com
- A Classic Formula for Gut Checking Your Landing Page Headlines, unbounce.com
- Driving higher conversions on smartphones, www.internetretailer.com
Copywriting, Design & Usability
- A magical junction of design, technology, and leadership, chiefmartec.com
- How a Little Science Can Save Your Website Redesign, conversionscientist.com
- How should drop-down menus be activated? Hover or click?, econsultancy.com
Domaining
- How to Get the Lowest Prices at GoDaddy, domainnamewire.com
Ecommerce
- 16 delightful micro UX animations for ecommerce, econsultancy.com
- China, Turkey and UAE dominate smartphone shopping, www.mobilecommercedaily.com
- E-retailers beat stores in customer satisfaction study, www.internetretailer.com
- HSN, Disney execs: Content trumps retailers’ omnichannel efforts, www.mobilecommercedaily.com
- Selling on Multiple Channels? Know Terms of Use, www.practicalecommerce.com
Email Marketing
- 10 Examples of Email Re-engagement Campaigns You’ll Want to Steal, www.impactbnd.com
- Danger Zones: 4 Things You Need to Know when Testing Emails, moz.com
- Email automation: What we’ve learned and where we’re heading, myemma.com
- Google Inbox Comes to iPad and Android Tablets, Now Works In Firefox And Safari, techcrunch.com
- Marketing and Email Signatures: A Love Story, www.convinceandconvert.com
- Top 10 Email Eyesores You Should Avoid, www.verticalresponse.com
General Internet Marketing
- CMOs Plan to Boost Marketing Budgets by 9% This Year, adage.com
- It’s All About Engagement in the Next Era of Marketing, blog.marketo.com
- Marketers: How to Bridge the Generational Screen Gap, adage.com
- Top 10 Tips from Digital Marketing Consultants, www.bluefountainmedia.com
Mobile/Local Marketing
- 7 Strategies for Improving Mobile Coupon Redemption Rates, streetfightmag.com
- Android vs. iOS: What Wins Where?, www.emarketer.com
- Are Mobile App-Install Ads the End-All to Social Marketing?, www.adweek.com
- Can Your Content Make It On Mobile?, www.cmo.com
- Here come the wearables, www.internetretailer.com
- How Wearable Startups Can Win Big In The Medical Industry, techcrunch.com
- Is Shazam the Future of iBeacons and Mobile Marketing, www.convinceandconvert.com
- Rentbid.com exec says brands should delegate more resources to mobile, www.mobilecommercedaily.com
- Salesforce Wave Analytics Tool Makes The Move To Mobile, techcrunch.com
- The future is this one-click remote for everything in your life, qz.com
- Why You Should Go Mobile Now, www.e-marketingassociates.com
Reputation Management
- Reputation Management – The Secret Weapon, www.dexmedia.com
Social Media
- Behind the Curtain: Social Media Predictions for Oscars 2015, blog.hootsuite.com
- Build Your Own Brand Marketing Social Newsroom, www.toprankblog.com
- FBX-Communicated: Facebook Drops More Than 15 Companies From Its Private Exchange, adexchanger.com
- Got Something to Say? New Twitter Tool Lets You Tweet Your Secrets (Anonymously), www.adweek.com
- How the 2015 Oscar nominees measure up on Twitter, www.Twitter.com
- How to Use Twitter Lists for Business, www.socialmediaexaminer.com
- How Top Brands Are Using Cinemagraphs for Unexpected Social Content, www.convinceandconvert.com
- Mark Zuckerberg: Internet.org Is Not About Profitability, Ads, www.adweek.com
- Michael Kors is now on Snapchat, which might be a problem, digiday.com
- Testing, Testing: The Economics of Social Conversions, Part 2, www.socialmediaexplorer.com
- The Best Social Networks for Engaging Event Attendees, www.marketingprofs.com
- The Hierarchy of Needs for an Engaged Social Media Audience, blog.hootsuite.com
- The Rise of the Facebook Queen: A Portrait of Mari Smith, blog.bufferapp.com
- The Science of the Retweet, Understand What Increases Shares, ignitevisibility.com
- What to Look for from Facebook Ads in 2015, www.socialbakers.com
Video
- 10 YouTube Stars Your Brand Should Partner With, contently.com
- 5 Tips to Make a Video That Will Help Your Blog Stand Out, www.blogherald.com
- BuzzFeed’s Ze Frank Buzzed About Facebook Auto-Play Videos, www.adweek.com
- How to Use Facebook’s New Video Features, blog.getresponse.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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