Marketing Day: March 11, 2014

mday240pxHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Twitter Suffers Outage, Returns After 47 Minutes Down Twitter is down at the moment. We started hearing reports about 15 minutes ago. We are watching the Twitter status page, which hasn’t been updated since March 2. We have also reached out to Twitter for comment and will update here if we hear anything. Postscript (2:24 p.m. Eastern): Twitter updated its status page moments […]
  • Experimental “Click-To-Call” Ads May Soon Boost Twitter’s Direct Response Offering Since the Twitter’s IPO last fall there has been no shortage of innovation with ad offerings. From retargeting to tailored audiences to promoted accounts in search, Twitter has been busy. According to Digiday, a new test will focus on bolstering the Direct Response capabilities that the network can offer. The new ad type being tested is […]
  • IAB Updates Digital Video In-Stream Definitions As Market Grows The digital video advertising market is expected to more than double by 2017 to $9 billion according to eMarketer. In response to this growth, for the first time since 2009, the Interactive Advertising Bureau has updated its “Digital Video In-Stream Ad Metric Definitions” and released them today for public comment. The point is to get […]
  • Chartbeat: Native Ads Aren’t Engaging Readers Native ads are the “it format” of digital media right now. Perceived to be less visually disruptive and able to command premium pricing, publishers are widely embracing them. That list includes Yahoo, the New York Times and most recently the Wall Street Journal. Facebook and Twitter also have their versions too (in-stream ads). Beyond this, native […]
  • 5 Steps To An Integrated Approach To SEO-Friendly Content Marketing The content explosion and the search engines’ shift toward meaning-based content in 2013 has led to a tipping of the scales in the opposite direction from where Search Engine Optimization (SEO) was before Panda and Penguin. Gone are the days of black hat practices like keyword stuffing and paid linking schemes that resulted in a […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

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Blogs & Blogging

Business Issues

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Copywriting, Design & Usability

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Internet Marketing Industry

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Other Items

Social Media

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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