Marketing Day: March 12, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • How To Stay Up To Date On Current News Via Social Media

    If you’re working in social media, it’s important to keep up to date with news and current events relevant to your business’ industry. The difficulty: finding that news can potentially be overwhelming. Fortunately, your existing social media accounts can be used to aggregate news and other content, as well as to communicate. It’s a great [...]

  • The Future of Retargeting, Remarketing and Remessaging

    Before we step into the future, I need to give you a little history to explain why there are three different names for the same concept. Retargeting was the original term for serving ads based on a searcher’s previous search history and it goes back about ten years. Retargeting ad networks use terms like “cookie” [...]

  • Reddit Lands Former Facebook Engineer Yishan Wong As CEO

    The world’s most popular social news site has a new CEO, and a very atypical CEO at that. Yishan Wong is a long time redditor, former Facebook Engineer, power Quora user – and now reddit’s CEO. Wong left Facebook about a year ago to do start up consulting, but jumped at the chance of overseeing [...]

  • Content Sharing, It’s Not About Influencers: More People Sharing To Smaller Audiences Provides More Impact

    When launching a viral campaign geared towards virality one’s typical marketing instinct is to be picked up by major influencers. A recent article by AdAge shows that this may not be the most fruitful effort. Jon Steinberg, President of BuzzFeed, and Jack Krawczyk, senior marketing manager at StumbleUpon, shared information on how the most popular stories spread across [...]

  • Mad Men (And Women) Get Introduced To The Digital Ad Age In Google Trade Effort

    The ads are classics: Coca-Cola’s Vietnam-era “Hilltop” ad, where a chorus sang of wanting to buy the world a Coke; Volvo’s introduction to the U.S. with an ad that invited people to “Drive It Like You Hate It,”; Alka Seltzer’s “I can’t believe I ate the whole thing”; and Avis’s “We Try Harder” spot — [...]

  • Vic Gundotra: Google+ Doesn’t Intrude On Social With Ads, Piss Off Developers By Changing APIs

    Speaking on stage at SXSW, the head of Google+ and Google’s social efforts, Vic Gundotra, made some digs at Facebook’s ads being intrusive, Twitter messing with third-party developers and shared some activity stats that didn’t really clarify if Google+ is a “ghost town” or not. But he wasn’t afraid to joke about it. Gundotra was [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

Email Marketing

Internet Marketing Industry

Local Marketing

Mobile Marketing

Other Items

Search Marketing

Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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