Marketing Day: March 12, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Facebook News Feed Algorithm Update Weather Reports?Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.
From Marketing Land:
- Facebook News Feed Algorithm Update Weather Reports? At this morning’s SMX West Keynote with Grady Burnett, Vice President of Global Marketing Solutions for Facebook, Grady said Facebook may offer marketers what we can “weather reports” for News Feed algorithm updates. The content and shares that show on an individual’s News Feed can play an important role on the traffic marketers see on [...]
- SMX Live Blog: Grady Burnett, Facebook Marketing VP Keynote Day two of our SMX West 2013 conference is about to get underway, and we’re starting with a keynote conversation between Marketing Land’s Founding Editor, Danny Sullivan, and Grady Burnett, Vice President of Global Marketing Solutions for Facebook. Conversation is expected to include things like Facebook Exchange, Graph Search, the new News Feed experience and [...]
- Report: Google Now Coming To PC Experience There’s no question that Google Now is a compelling product. Whether we call it a “virtual assistant” or “predictive search” or “ambient search,” it is to Android what Siri is to the iPhone — a differentiator. Last year, it won the “innovation of the year” award from Popular Science. The Verge is now reporting that [...]
- SMX Advanced Registration Open Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Marketing Expo – SMX Advanced. The conference will be held June 11-12 at the Bell Harbor International Conference Center in Seattle, WA. The focus of SMX Advanced is unique. Conference sessions and keynotes [...]
- How Users Can Get Access To Pinterest Analytics For A Website Today, Pinterest launched Web Analytics, a slick new tool that allows marketers to see information about how their information is being pinned/shared. So, just how can you get your hands on this new Pinterest data? It’s actually quite easy. Step 1 -Make Sure You Are Connected First things first, you much actually tie your website [...]
- Pinterest Analytics: Making The Most “Actionable” Social Network More Actionable Last night, Pinterest announced that it was introducing Web analytics — dare we call them “Pinalytics”? This may well be a first step toward a larger monetization strategy. Regardless, it makes the site more marketer-friendly and provides insights into activity and interaction with boards and images on the site. The newly available metrics include impressions, [...]
- What Makes A Great Infographic? 8 Experts Weigh In As you may have noticed, using infographics for content marketing is an incredibly popular tactic right now. Infographics are being used to illustrate a range of different information, including new employee announcement, data visualization, humor and education. However, with the widespread use of infographics in marketing increasing every day, there is growing concern about maintaining [...]
- iOS Version & CTR: Old Is Gold! Apple’s iOS 6.1.2 — to correct a bug that reduced battery life and increased network activity for some users – made its way into the hands of consumers on February 19th, 2013. Adoption of iOS 6.1.2 took off, and within a week, it was the most used version of iOS. According to a recent report by [...]
- Pinterest Reportedly Set To Announce Business Analytics Product Pinterest will announce an analytics product for its business users as early as Tuesday, according to Reuters. Details are sketchy, but Reuters suggests that Pinterest’s analytics tool will: “show businesses the number of visitors it delivers to their websites” “provide information about user activity on Pinterest as it relates to a particular company, such as [...]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:

Analytics
- Build Weighted Sort for GA Page Value, lunametrics.com
- Clean Analytics Data for PPC: Part 1 – Self-Referral Traffic, Search Engine Journal
- Custom Google Analytics Dashboards And How To Use Them, The Daily Egg
- Get Useful Insights Easier: Automate Cohort Analysis with Analytics & Tableau, Google Analytics Blog
Blogs & Blogging
- Bloggabase: Bringing the Right Marketers to the Right Bloggers, State of Search
- Here’s How Lisa Barone Writes, Copyblogger
- Learn to Master Crowdfunding through My (@davesnyder’s) Failure, sugarrae.com
Business Issues
- Facebook Challenges Google’s Tech Dominance by Partnering With AOL, Adobe, AdWeek
- Salesforce to raise $1 billion in convertible debt offering to help fuel acquisitions, thenextweb.com
- LinkedIn Fortune App Shows Promise of Pulse App Purchase, All Things D
- Yahoo’s Mayer gets internal flak for more rigorous hiring, Reuters
Content Marketing
- What Makes a Great Infographic?, Vertical Measures
Conversion Optimization
- 11 Common A/B Testing Myths BUSTED, blog.hubspot.com
Copywriting, Design & Usability
- Creating The Perfect Landing Page, Daily SEO Tip
Mobile/Local Marketing
- Defining the Local Coefficient: A Conversation with Yelp, streetfightmag.com
- Google Details Glass Mirror API At SXSW, Shows Off Gmail, NYT, Evernote And Path Integrations, TechCrunch
- For Moms, Mobile Is Part of the Shopping Routine, eMarketer
Other Items
- Google Shopping Express Test Partners Include Target And Other Local SF Stores, TechCrunch
Social Media
- 4 Ways the Twitter You Know is Changing Forever, Convince and Convert
- How To Scale Facebook Ads With Power Editor, AIM Clear Blog
- Showcase your Presentations on LinkedIn with SlideShare Content Ads [SLIDESHOW], marketing.linkedin.com
At this morning’s SMX West Keynote with Grady Burnett, Vice President of Global Marketing Solutions for Facebook, Grady said Facebook may offer marketers what we can “weather reports” for News Feed algorithm updates. The content and shares that show on an individual’s News Feed can play an important role on the traffic marketers see on [...]
SMX Live Blog: Grady Burnett, Facebook Marketing VP Keynote Day two of our SMX West 2013 conference is about to get underway, and we’re starting with a keynote conversation between Marketing Land’s Founding Editor, Danny Sullivan, and Grady Burnett, Vice President of Global Marketing Solutions for Facebook. Conversation is expected to include things like Facebook Exchange, Graph Search, the new News Feed experience and [...]
Report: Google Now Coming To PC Experience There’s no question that Google Now is a compelling product. Whether we call it a “virtual assistant” or “predictive search” or “ambient search,” it is to Android what Siri is to the iPhone — a differentiator. Last year, it won the “innovation of the year” award from Popular Science. The Verge is now reporting that [...]
SMX Advanced Registration Open Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Marketing Expo – SMX Advanced. The conference will be held June 11-12 at the Bell Harbor International Conference Center in Seattle, WA. The focus of SMX Advanced is unique. Conference sessions and keynotes [...]
How Users Can Get Access To Pinterest Analytics For A Website Today, Pinterest launched Web Analytics, a slick new tool that allows marketers to see information about how their information is being pinned/shared. So, just how can you get your hands on this new Pinterest data? It’s actually quite easy. Step 1 -Make Sure You Are Connected First things first, you much actually tie your website [...]
Pinterest Analytics: Making The Most “Actionable” Social Network More Actionable Last night, Pinterest announced that it was introducing Web analytics — dare we call them “Pinalytics”? This may well be a first step toward a larger monetization strategy. Regardless, it makes the site more marketer-friendly and provides insights into activity and interaction with boards and images on the site. The newly available metrics include impressions, [...]
What Makes A Great Infographic? 8 Experts Weigh In As you may have noticed, using infographics for content marketing is an incredibly popular tactic right now. Infographics are being used to illustrate a range of different information, including new employee announcement, data visualization, humor and education. However, with the widespread use of infographics in marketing increasing every day, there is growing concern about maintaining [...]
iOS Version & CTR: Old Is Gold! Apple’s iOS 6.1.2 — to correct a bug that reduced battery life and increased network activity for some users – made its way into the hands of consumers on February 19th, 2013. Adoption of iOS 6.1.2 took off, and within a week, it was the most used version of iOS. According to a recent report by [...]
Pinterest Reportedly Set To Announce Business Analytics Product Pinterest will announce an analytics product for its business users as early as Tuesday, according to Reuters. Details are sketchy, but Reuters suggests that Pinterest’s analytics tool will: “show businesses the number of visitors it delivers to their websites” “provide information about user activity on Pinterest as it relates to a particular company, such as [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Build Weighted Sort for GA Page Value, lunametrics.com
Clean Analytics Data for PPC: Part 1 – Self-Referral Traffic, Search Engine Journal
Custom Google Analytics Dashboards And How To Use Them, The Daily Egg
Get Useful Insights Easier: Automate Cohort Analysis with Analytics & Tableau, Google Analytics Blog

Blogs & Blogging

Bloggabase: Bringing the Right Marketers to the Right Bloggers, State of Search
Here’s How Lisa Barone Writes, Copyblogger
Learn to Master Crowdfunding through My (@davesnyder’s) Failure, sugarrae.com

Business Issues

Facebook Challenges Google’s Tech Dominance by Partnering With AOL, Adobe, AdWeek
Salesforce to raise $1 billion in convertible debt offering to help fuel acquisitions, thenextweb.com
LinkedIn Fortune App Shows Promise of Pulse App Purchase, All Things D
Yahoo’s Mayer gets internal flak for more rigorous hiring, Reuters

Content Marketing

What Makes a Great Infographic?, Vertical Measures

Conversion Optimization

11 Common A/B Testing Myths BUSTED, blog.hubspot.com

Copywriting, Design & Usability

Creating The Perfect Landing Page, Daily SEO Tip

Mobile/Local Marketing

Defining the Local Coefficient: A Conversation with Yelp, streetfightmag.com
Google Details Glass Mirror API At SXSW, Shows Off Gmail, NYT, Evernote And Path Integrations, TechCrunch
For Moms, Mobile Is Part of the Shopping Routine, eMarketer

Other Items

Google Shopping Express Test Partners Include Target And Other Local SF Stores, TechCrunch

Social Media

4 Ways the Twitter You Know is Changing Forever, Convince and Convert
How To Scale Facebook Ads With Power Editor, AIM Clear Blog
Showcase your Presentations on LinkedIn with SlideShare Content Ads [SLIDESHOW], marketing.linkedin.com

Related Topics: Channel: Other | Marketing Day

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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