Marketing Day: March 13, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Twitter Relaunches Ad Dashboard With Expanded Analytics Twitter advertisers will have access to expanded data about their campaigns as part of an upgrade announced today to the Twitter Ads center. There are a number of changes and additions that I’ll highlight here: reporting of Promoted Tweets now includes all engagements, not just those the advertiser paid for more detailed campaign reports that [...]
  • Andy Rubin Out, Sundar Pichai In, To Run Android For Google Andy Rubin, who has lead Google’s Android operating system efforts, will now be replaced by Sundar Pichai. Google says the move today will leave Rubin time to work on a “new chapter” with the company. Google shared the news on its official blog today, saying: Andy’s decided it’s time to hand over the reins and [...]
  • Google Dishes Out Big Bonuses: Eric Schmidt Gets $6M While Co-Founders Get Nothing BBC News reports Google has distributed almost $15 million worth of bonuses to their top executives. The largest bonus goes to Executive Chairman and former CEO, Eric Schmidt. Eric is getting a $6 million bonus. The Google co-founders, CEO Larry Page and Sergey Brin get nothing — no bonus. But, the co-founders have the bulk [...]
  • FTC Updates “.Com Disclosure” Online Ad Guidelines Under the banner of preventing “fraudulent, deceptive, and unfair business practices,” the US Federal Trade Commission (FTC) has updated its online advertising disclosure guidelines and requirements. A previous version of these guidelines was issued in 2000. The rise of mobile devices and social media marketing, in particular, were cited as reasons the guidelines were updated: How [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Email Marketing

General Internet Marketing

Mobile/Local Marketing

Other Items

Reputation Management

Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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