Marketing Day: March 13, 2014
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter’s Promoted Accounts Moving Into Desktop Timelines Twitter’s Promoted Account advertising just got a bit more prominent. As reported first today in TechCrunch, Promoted Accounts recently started appearing in Timelines on […]
Barry Schwartz on March 13, 2014 at 5:00 pm | Reading time: 6 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Twitter’s Promoted Accounts Moving Into Desktop Timelines
Twitter’s Promoted Account advertising just got a bit more prominent. As reported first today in TechCrunch, Promoted Accounts recently started appearing in Timelines on the desktop version of Twitter. Twitter confirmed the change with us today, saying it considers it a natural enhancement to the product it launched in December. At first, though, accounts that […] - Facebook Ready To Start Selling Video Ads On News Feeds
Facebook announced today that it will offer marketers the ability to buy video advertisements to run in users’ News Feeds. Facebook, which has been testing “Premium Video Ads” since December, said it will be limiting the program to a small group of advertisers and will be rolling it out slowly in the next several months. […] - Google Integrates Dynamic Remarketing Campaigns with Google Analytics
When Google enabled the ability to develop retargeting lists for AdWords in Google Analytics, advertisers gained a huge opportunity to refine audience targeting by using the wealth of dimensions and metrics available in Analytics. Now Google is bringing this integration to Dynamic Remarketing display campaigns. Launched in June of last year, Dynamic Remarketing campaigns in […] - Google+ Goes Bigger With Super Sized Thumbnails, Headlines
Following the bigger-is-better trend, Google+ has boosted the size of the thumbnails and headlines that display with posts on the platform. As reported this morning by Google Plus Daily, now if the main image associated with the page you are posting is large enough, it will render across the full span of the G+ news feed […] - Omni-Channel & Mobile-Focused Marketing Aren’t Mutually Exclusive, Stupid
Okay, so the title’s not as catchy as James Carville’s famous rallying cry or even Aaron Strout’s recent usage of it on Marketing Land last week. And I don’t think Mr. Strout — or anyone who holds the opinion that mobile-focused marketing is only possible at the expense of having a good user experience across all […] - LinkedIn Company Pages For Search, Social & Reputation Management
We social media marketers frequently preach that simply having a profile on social sites like Facebook and LinkedIn is not enough to be successful. While this is true — and I highly encourage my clients to maintain active pages for their businesses on social networking sites — it’s also worth discussing the inherent value in […] - How To Get Started Using Twitter For Business
What’s Twitter for business? No, it’s not about buying Twitter ads for your business. Rather, it’s about how a business can use Twitter as a means to create conversations about its company, brand and products. This topic — “Twitter for Business” — was the title of a great session I attended at Marketing Land’s SMX West conference […] - Senator Jay Rockefeller Asks ICANN To Kill .sucks Domains
Pardon the obvious pun, but a US Senator thinks one of ICANN’s new generic top-level domains … well … sucks. West Virginia’s Jay Rockefeller, chairman of the Senate Commerce Committee, sent a letter to ICANN on Wednesday (PDF version) calling the pending .sucks gTLD “little more than a predatory shakedown scheme.” Rockefeller is concerned that […] - Google Celebrates The Web’s 25th Birthday With Plea To Keep It Free
“ Today’s Google homepage includes a small birthday cake image with a “25″ candle on top to celebrate the web’s 25th birthday. The image links to a post on Google’s blog penned by the inventor of the web Sir Tim Berners-Lee, asking that everyone “fight to keep it free and open.” Berners-Lee writes: On the […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses
- Up-Close @ SMX West: Life After “Not Provided”
- SPONSOR MESSAGE: A Guide to Implementing Revenue-Driving Programs
- Optimizing Apps For Maximum Findability
- Yandex Begins Purging Links From Its Rankings For Some Moscow Verticals
- Bing’s New “Image Match” Button Helps Locate Images Of Varying Resolutions & Sizes
- Up-Close @ SMX West: Experts Weigh In On Mobile SEO Best Practices
- Google Testing I’m Feeling Lucky Search Button Within Search Suggestions Drop Down
- Forecast: Google To Lose $1.4B In PC Revs As Search Shifts To Mobile
- Google Makes It Official: New Search Results Design Goes Live For All
- Why You Shouldn’t Worry About SEO Costs But Focus On What It Earns
- Up-Close @ SMX West: Time To Think About Life Beyond Google
- Google Adds Concert Dates To Knowledge Graph
- Up-Close @ SMX West: Twitter For Business
Online Marketing News From Around The Web:
Blogs & Blogging
- “Show Me The Money!” – This is How Bloggers Need to Make Money in 2014, www.blogherald.com
- 16 Blogging Resources to Improve Your Blog, Social Media Examiner
- Two Types of Blogger: Which Are You?, www.craigmcbreen.com
- Which type of blog post is best for ongoing traffic?, eConsultancy
- Why Have a Blog?, www.conversationagent.com
- Why Insomniacs Love Your Blog, Social Media Today
Business Issues
- The bull case for Twitter…despite an awful 2014 start, pando.com
- WSJ Journalist Liz Heron Joins Facebook in News Partnerships Role, recode.net
- Marc Landsberg: Why A TV Network Could Buy Twitter, www.adexchanger.com
Content Marketing
- Content Marketing is Immortal: The Brian Clark #SMX West Interview, aimClear
- Exploring Seinfeld, Buzzfeed, and the History of Branded Content With Brian Clark, Contently
- Why Your Branded Content Shouldn’t Always Be About Your Brand, Content Marketing Institute
Display & Contextual Advertising
- Facebook Adds Account History To Ads Manager, All Facebook
- Here’s A Key Mistake That Many Marketing Automation Buyers Make, blog.marketo.com
- How Does CRM Retargeting Work, SwellPath
- Old Ways At The New York Times: Is Programmatic In The Past?, www.adexchanger.com
Domaining
- 20 end user domain name sales, Domain Name Wire
Ecommerce
- A regional chain devotes one-third of its ecommerce budget to mobile, Internet Retailer
- How to Humanize Your Ecommerce Business with Personalized Messages, KISS Metrics
- TopDick’s kicks ecommerce revenue up 65% in fiscal 2013, Internet Retailer
Email Marketing
- 3 Overlooked Factors that Impact the Way People Engage with Your Emails on Mobile, blogs.constantcontact.com
- 4 Subject Line Personalization Examples from 100 Inspiring Subject Lines, Exact Target
- Bringing Links to Life with Link Preview, yahoomail.tumblr.com
- How to get your first 100 email subscribers, okdork.com
Mobile/Local Marketing
- Google Wallet’s new ‘Orders’ feature lets you track online shipments, Engadget
- Should You Develop a Mobile Site or an App?, CopyPress
Social Media
- Facebook’s Algorithm Change Results in Dip in Reach for Brands, Social Fresh
- Six Must-Have Traits of a Social Media Manager, MarketingProfs
- Create Raving Fans on Social Media in 4 Easy Steps, Crazy Egg
- Using Followerwonk to Build Relationships and Assemble a Dream Team of Prospects, www.seerinteractive.com
Video
- Video Ad Platform Vungle Offers Bitcoin Payment Option, adexchanger.com
- Why You Don’t Need to Go Viral to Make Video Marketing Work, www.ducttapemarketing.com
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