Marketing Day: March 19, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • How Real Is Social Media Fatigue?

    Facebook. Twitter. Google+. Pinterest. Foursquare. LinkedIn. Path. How many of these social networks do you belong to? Do you participate in every day? Every week? Every month? When a new one comes along does your heart leap in anticipation, or sink a little when you realize it’s one more thing to add to your already [...]

  • Facebook’s Choice — Make History, Or Be History

    If I were a Facebook advertiser, I’d probably still be holding meetings and sending emails about how to strategize around Facebook’s marketing conference late last month. Rightfully so. There’s a lot to digest. What’s interesting here isn’t so much what was announced, which was better mobile experience for advertisers, bigger ads and better targeting. What’s [...]

  • Apple To Use Nearly Half Its $100B Cash For Stock Buyback, Dividend

    The long-awaited day of the Apple dividend is here. As Apple’s cash reserves have grown over the past few years — they now stand at a whopping $100 billion — financial analysts and investors have repeatedly and passionately asked: “Where’s the dividend?” While Steve Jobs seemed to be opposed to a dividend, wanting to hoard [...]

  • Mobile Referrals & Demographic Data Now Available On Facebook Insights

    Facebook continues to beef up page analytics (or Facebook Insights) with the addition of mobile reporting for apps. Earlier this month, Facebook upped Insights reporting to occur in real-time and new in-depth mobile reporting will continue to grow the service. For full mobile data click on the “Mobile” link under the Traffic tab: Not only [...]

  • Marketing Biz: Patent Infringement, PayPal “Here” Payment System & No Idea Is A Good Idea

    Two contrary forces were at work this week with many companies living in the past while others sought to claim the future. Experian Hitwise Launches AudienceView Using AudienceView, retailers can track and trend the online behavior of existing and potential consumers to better optimize online media planning and target their messages to reach and retain [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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