Marketing Day: March 2, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Marketing Biz: Yelp IPO Soars 60%, Facebook Pushes for HTML5 and Google Privacy Concerns Are Rampant (Except With Users)

    This week brings us a new IPO darling, a mix of concerns around privacy and more movement from those looking to capture the SoLoMo market. Yelp shares soar more than 60% in IPO Yelp (YELP), a San Francisco-based ratings and reviews site, priced its IPO late Thursday at $15 per share. Shares jumped to $24.55 [...]

  • Facebook Interest Lists Spotted In The Wild, Then Quickly Removed

    Along with the new Facebook Pages launched this week, another interesting element for marketers was spotted in the wild – interest lists. Social Fresh, a social education company, spotted this addition alongside the new Facebook pages, an addition that was quickly hidden from marketers. The Interest Lists button displayed directly underneath the brand’s cover page: [...]

  • Creating The Best Affiliate Tools For Your Affiliate Program.

    Affiliate tools can be a great mechanism to increase affiliate activation, revenue, and retention. Searching for useful affiliate tools online, however, can be discouraging and frustrating as most searches that include Affiliate Tools in the query return results are ridden with Get-Rich-Quick books and affiliate marketing “systems”. As an affiliate manager, it is often challenging [...]

  • Google Analytics Improves User Interface

    Google Analytics announced yesterday a new set of improvements to the User Interface. According to the post: “The primary goal of this update is to bring more attention to the things that matter — your data, and how you analyze it. We improved legibility of score card and table data, and refined our color palette [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile Marketing

Other Items

Reputation Management

Search Marketing

Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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