Marketing Day: March 20, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • AdCenter Best Practices for Agencies – Webcast on Thursday

    Search Marketing Now will host a webcast this Thursday, March 22 at 1 PM EDT. “AdCenter Best Practices for Agencies” will feature Allan Chuate, Regional Manager Search Strategy, Yahoo!, who will discuss the essentials of improving the efficiency of your clients’ ppc campaigns in AdCenter. He’ll share tips and tricks for AdCenter best practices. The [...]

  • Twitter Advertisers Can Now Target Promoted Tweet Campaigns To Mobile Users

    Twitter’s advertisers have new targeting capabilities that will let them advertise directly and only to mobile users … or just to desktop users, if they prefer. The company has just announced an expansion of its mobile Promoted Tweets ad product, and it includes mobile-specific targeting. “…brands can target their campaigns specifically to desktop computers and [...]

  • Your Desert Island Metric

    Everyone knows the question: “What one [book|person|food|movie|etc] would you take with you to a deserted island?” That is to say, what one thing can’t you live without? Most of us have a pretty narrow list. Perhaps it’s a book you’ve read over and over again. Or your favorite cousin — the one you would like [...]

  • Google Analytics Launches New Social Reports To Measure Social ROI

    Google Analytics has announced new social reports today, designed to help marketers measure the return on investment for social media activities. “Many social measurement tools focus on social listening by monitoring keywords and buzz. While they’re helpful in many cases, these tools don’t connect the dots to show how investments in different social channels ultimately lead [...]

  • Privacy & Google: French Want 69 Answers, EPIC Wants NSA Relationship Details

    I wouldn’t want to be a lawyer in Google’s legal department. Every move Google makes these days is scrutinized by governments, regulators and NGOs. Almost weekly there are new lawsuits and new investigations. According to a Bloomberg report, last week France’s data protection authority asked Google to answer 69 questions concerning Google’s new privacy policy [...]

  • Avoiding Three Common SEO Gremlins

    You’d think at this stage of the search marketing game, best practices for Search Engine Optimization would be foregone conclusions and everyone would be on board regarding the importance of executing on search initiatives. Well, unfortunately, that’s not always the case. Mom always told me if you can’t be good at something; don’t bother doing [...]

  • Google, Dell Prepare Tablet Counterattack As Apple Announces Three-Million iPad Weekend

    There were questions over the weekend about how well iPad sales were going. For example, on Friday gadget blog BGR asked iPad launch day: Where are all the sell-outs? On a conference call this morning about Apple’s just-announced stock dividend, Apple CEO Tim Cook said, “We had a record weekend and we’re thrilled with it.” [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Display & Contextual Advertising

Email Marketing

General Internet Marketing

Local Marketing

Mobile Marketing

Reputation Management

Search Marketing

Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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