Marketing Day: March 20, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Google Launches Notes Service, Google Keep Need to jot down quick notes to organize your information? That company which aims to organize your information, Google, has a new service designed to help: Google Keep. Currently only available for Android 4.0 and higher , the service offers to sync your notes across devices, plus take in written (typed) notes or transcribe them when [...]
  • Coca-Cola Clarifies: Social Media Is “Crucial” & Drives In-Store Sales A Coca-Cola executive threw cold water on social media buzz earlier this week when he told an advertising conference that the company doesn’t see a relationship between online buzz and the company’s short-term product sales. But the company has followed-up today with a clarification, saying that social is “crucial” and has been driving in-store purchases. [...]
  • Klout’s New Product Invites Businesses To Get Serious About Social Influence Klout is hoping businesses will start to take social influence — and Klout itself — more seriously with today’s announcement of an analytics dashboard called Klout for Business. Klout describes it as “a set of tools designed to help you unlock the reach and power of your most influential audience members.” It’s not Klout’s first [...]
  • Yes, Digg Was Dropped From Google Briefly, Back Now Some have noticed that pages from Digg were no longer appearing in Google today. Both the social media news site and Google confirm this was the case, due to mistaken malware issue. It’s now been solved. Matt Sawyer tweeted that Digg seemed to be off Google earlier today, and it was picked up by State [...]
  • Google Gets A Battlestar Galactica Cylon Move over Stan, Google’s pet T-Rex. Google’s SpaceShipOne replica? More ancient history. The latest on the “things to see at Google” list might be the company’s resident Cylon. That’s right. Cylons are at Google. Googler Richard Hay posted a picture, spotted by Search Engine Roundtable, of Google’s resident Cylon today on his Google+ account: It’s [...]
  • Here Comes Another Button: “Send To Kindle” The new “send to Kindle” button may not be just another button to put on your site or blog. Because of Amazon’s brand and Kindle’s reach (both hardware and software) it could, if publishers comply, see meaningful adoption by consumers. In Q3 last year Amazon created a Send to Kindle Chrome browser extension. (There’s no [...]
  • Hiring The Email Designer Best practices and smart tactics go a long way, but the most important part of any successful marketing program – email or otherwise – is building the right team. So, what do you look for when hiring an email designer? Here’s a short list of key factors to help ensure you have the right folks [...]
  • Watch Wars: Samsung Races Apple To Develop Wearable Computer Consumers have only recently gotten used to smartphones and barely integrated tablets into their routines. Soon they’ll be presented with yet another mobile device: wearable computers (watches) from both Apple and Samsung. There are other companies offering or developing versions of a “smartwatch” as well. One such device is the Pebble smartwatch (pictured at right), [...]
  • Consumer Behavior Survey Finds Personalized Service Options Win Over Brand Loyalty Findings from a recent survey conducted by Harris Interactive and inContact, a provider of cloud contact center software, prove companies cannot rely on brand loyalty when it comes to keeping existing customers or winning new ones. The survey, conducted online February 11 through February 13, 2013 using a nationwide sample of 2,191 U.S. adults aged [...]
  • Facebook Rolls Out Lookalike Ad Audiences Globally As of today, those Facebook advertisers across the world that leverage Custom Audiences will have access to new Facebook Lookalike targeting. Lookalike Audiences allow advertisers to expand upon specific user sets that have been uploaded to find a larger (but still targeted) audience. Custom Audiences allow advertisers to upload a list of email addresses into [...]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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