Marketing Day: March 20, 2014
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: Pinterest Is Looking For 7 Figure Ad Buys, But Not Yet Pinterest still isn’t selling ads, but when it does they won’t come cheap. AdAge reported today that the network […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Report: Pinterest Is Looking For 7 Figure Ad Buys, But Not Yet
Pinterest still isn’t selling ads, but when it does they won’t come cheap. AdAge reported today that the network is seeking spending commitments between $1 and $2 million, and is hoping to price CPMs between $30 and $40. Marketers have long been eager to tap consumers on Pinterest, which according to the Pew Research Center […]
- Study Confirms Smartphones Now #1 Screen, Beating TV
A report released this week by Millward Brown takes a quantitative and qualitative look at multiscreen activity from a number of perspectives. The report is based on a global survey (n=12,000 respondents, 30 countries). The US sample was 444 people, with some behavioral monitoring and interviews. I’m going to discuss just a few of the […]
- YouTube TrueView Ads Update Coming In April: What You Need To Know
YouTube’s TrueView video ads have become a wildly efficient way to reach large audiences at relatively low cost. Google has continued to refine the somewhat confusing options for TrueView ads and is set to make another change starting in April. This latest move is an effort to simplify the buying process while giving advertisers a […]
- Celebrate Twitter’s 8th Birthday By Traveling Back To See Your #FirstTweet
It’s hard to believe that Twitter is turning 8 years old already. To celebrate their octennial existence Twitter has released a simple tool that allows users to head back in time to view their first Tweeting Experience. The #FirstTweet tool allows users to look up any account’s first Tweet. Users can then quickly share and […]
- How Users Of Various OSes Differ In Their Online Behavior Over Time
For marketers, timing is often as important as creative, the most obvious example being campaigns tied to particular holidays. These days, with complex analyses now possible for activities like email marketing, online promotions and blog posts, industry practitioners are actively pursuing the “best” timing for their latest initiatives. In this piece, we drill down into […]
- Count Incoming Calls Right To Maximize Cross-Platform Marketing Returns
Calls are in — in a big way. The adoption of mobile and ease of satisfying a near-immediate search need with a quick phone call have fueled the universal acceptance of calls as a key engagement and conversion indicator. All direct response advertisers — regardless of size or sophistication — understand and appreciate the value […]
- Study: Only 20% Of CMOs Use Social Media For Customer Engagement
In its series of reports surveying C-level executives, IBM’s latest study revealed only 20 percent of the chief marketing officers polled leveraged social networks to engage with customers as part of their digital marketing efforts, and a growing number feel overwhelmed with the amount of available data. Interviewing 524 CMOs from around the world and […]
- Google Search Can Now Take Photos, Videos, On Your Android Phone
So you want to take a quick photo or video with your Android phone? It just got a bit easier, at least for those who like to tell their phone what to do. Google updated its Android Search app today, giving voice-activated access to cell phone camera and video features. Yes, it’s an incremental change, […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Yelp and YP Enter Into “Strategic” Content, Distribution Partership
- Selling Links To A Big Brand? Here’s Why You Don’t Tweet About It
- SMX Advanced Lowest Rates Expire Next Week – Register Now & Save!
- Google Search Share Stable, Bing Growth Continues At Yahoo’s Expense
- Google’s Matt Cutts Implies MyBlogGuest Publishers Will Receive Penalties
- Google Can Now Solve Your Geometry Math Questions
- The Knowledge Graph: Should Your Content & Business Strategy Change?
- Google Knowledge Graph Adds “Related Topics” Section
- Okay Google: Take A Photo/Video Comes To Google Mobile Search
- Spring Equinox Google Logo Marks First Day Of Season With Blooming Flowers
Online Marketing News From Around The Web:
Blogs & Blogging
Business Issues
- Amazon easing into $1B sideline business: ad sales, seattletimes.com
- Facebook Disputes Claims That They Were Aware Of NSA Data Collection Outside Of FISA Orders, TechCrunch
- Facebook Introduces ‘Hack,’ the Programming Language Of the Future, Wired
- Google Told to Pay $85 Million in Web Patent Trial, Bloomberg
Content Marketing
- Development of a Successful Content Marketing Project, www.verticalmeasures.com
Conversion Optimization
Copywriting, Design & Usability
Domaining
- Amazon.com registers .domains domain names for each of its proposed TLDs, Domain Name Wire
- First ICANN gTLD auction slated for June 4, DomainIncite
- Monitor Domain Names You Sell, DomainInvesting.com
Ecommerce
- 6 Social Commerce Mobile Apps for Merchants, Practical Ecommerce
Email Marketing
- Most e-mails from retailers are opened only on mobile devices, Internet Retailer
General Internet Marketing
- Why Marketing Automation Is the Great Equalizer for SMB Marketers, Silverpop
- Why Marketing Automation, Why Now?, blog.marketo.com
Internet Marketing Industry
- BrightTag Announces Strong Business Momentum Carries into 2014, BrightTag
- IAB Releases ‘In-Image Advertising Primer’ To Provide An In-Depth Look At An Emerging Ad Type Used In Native Campaigns, www.iab.net
- Manage and Report on LinkedIn Marketing in Raven, blog.raventools.com
Mobile/Local Marketing
- ActionX Rolls Out ‘Crossfire’ Multiscreen Retargeting, www.adexchanger.com
- Duda Now Offers “One” Site Builder for All SMB Screens, Screenwerk
- Layar Releases Its Augmented Reality App for Google Glass, Glass Almanac
- Pebble sold 400,000 smartwatches last year, tech.fortune.cnn.com
Other Items
- Introducing the Yahoo Games Network and New Yahoo Classic Games, yahoo.tumblr.com
- Reducing Energy Consumption At Our Data Center in Quincy, WA, yahoopolicy.tumblr.com
- Staying at the forefront of email security and reliability: HTTPS-only and 99.978 percent availability, Official Google Blog
- Yahoo Celebrates the 25th Anniversary of the Web, Official Yahoo Blog
Social Media
- 26 Creative Ways Brands Use Facebook Status Updates, Social Media Examiner
- Arby’s: Always-on listening, engagement our secret to success on Twitter, Official Twitter Blog
- Offline Social Media: How a Hair Salon gets More Likes and Customers on Facebook, Avalaunch Media
- The Future of Facebook, www.covario.com
- Twitter Hints That At-Replies And Hashtags Are About To Be Streamlined, Buzzfeed
- Twitter Rolls Out Easier, Faster Video Playback, New York Times
- Would Brands Fare Better if Facebook Quit The Algorithm Game?, CopyPress
Video
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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