Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Pinterest Userbase Up 237 Percent Since Start Of 2012, ComScore Says
Pinterest was again one of the fastest-growing websites in February, and its U.S. userbase is up 237 percent so far in 2012. That’s according to comScore’s monthly accounting of the Top 50 web properties in the U.S. ComScore estimates that Pinterest reached 17.8 million unique users in February, making it the third biggest gainer in [...]
- Facebook Study: Building Brands With Social Media & Organizing Teams For Social Success
Back at fMC in late February, Facebook announced that “Social Media Blueprints”(whitepapers) were being created in conjunction with Forrester Consulting. They can now be found on the official Blueprints page. While the information contained in these reports is helpful, it wouldn’t be considered groundbreaking. In all likelihood, these Blueprints were released to support the upcoming Facebook IPO [...]
- Twitter’s 6th Birthday: 140 Million Active Users, 340 Million Tweets A Day
Happy birthday to Twitter, which turns six years old today. It began innocently enough, with Jack Dorsey sending out a tweet that simply said, “just setting up my twttr” (which is what the service was called in those days, when vowels were often seen as unhip). Today, Twitter says it’s now surpassed 140 million active [...]
- Study: Email Deliverability Dropped Precipitously In Second Half of 2011 For First Time
Fewer emails — only 76.5% — landed in inboxes worldwide in the second half of 2011, a significant decline from the typical 80% rate that has held for the past 3 years, according to a new study released by deliverability firm Return Path. This is the first time the company has seen a major decline. [...]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- New Ad Status Info Added To AdWords
- The Hidden Lever In Paid Search Optimization
- 4 Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind
- Why Search Marketers Are Losing Out With Search Retargeting
- SearchWeek: March 19, 2012
- How A Google Change May Mistakenly Turn Search Traffic Into Referral Traffic
Online Marketing News From Around The Web:
Analytics
- 10 things you need to know about Google’s new Social Analytics, www.smartinsights.com
- Full Funnel: Google Analytics Measures Social Media, cutroni.com
- The 68 tracking technologies used by large news sites, econsultancy.com
- The Evolution of Social Media Measurement, smartdatacollective.com
Blogs & Blogging
- 5 Link Bait Post Types That Get You More Email Subscribers, www.blogtyrant.com
- 5 Powerful WordPress Plugins To Increase Sharing Of Your Articles, blog.kissmetrics.com
- Demystifying Schemas for Food Bloggers, outspokenmedia.com
Business Issues
- Amid Rumors To The Contrary, Facebook Will Stay In Menlo Park, www.allfacebook.com
- Comcast, Verizon Pitch Deal to Congress, AllThingsD
- Facebook Changes Privacy Policy Again, PC World
- Google trademarks Showy for software that turns a device into a remote control, fusible.com
Content Marketing
- 5 Ways to Get More Traffic with Content Marketing, www.copyblogger.com
- 7 Steps To Streamline Content Marketing Creation, Heidi Cohen
- Little-known ways to improve your social-content strategy, smartblogs.com
Conversion Optimization
- Identifying macro and micro conversions, www.freshegg.com
Copywriting, Design & Usability
- From Content Audit to Design Insight, uxmag.com
- Seven Leveraging Tips for Current Web Design Trends, www.artfans.info
Domaining
- ICANN Confirms That It’s Going To Make It Easier For Governments To Seize Domains Around The Globe, TechDirt
Email Marketing
- A Simple Strategy for Building Smart Email Lists, HighRankings Forums
- Email: The Genre Everyone Reads, www.socialmediaexplorer.com
- How Editorial Content Can Jump-Start Your Email Marketing, www.clickz.com
- Study: Email Deliverability Dropped Precipitously In Second Half of 2011 For First Time, marketingland.com
General Internet Marketing
- Heavy Web Use Seen Correlating With Sales Growth for SMBs, www.marketingcharts.com
Other Items
Search Marketing
- SEO Secrets, Tips & Tricks – Why it’s Not Worth Your Your Time, www.wolf-howl.com
Social Media
- 3 Ways to make Quora Your Secret Marketing Weapon, unbounce.com
- Brands Look for Place on Google Plus, www.digiday.com
- Everything You Need to Measure Twitter Marketing ROI, blog.hubspot.com
- Going Viral on Pinterest: Driving Big Traffic and Making Pinterest a Real Marketing Solution, SEOmoz
- Like Vanity Searches? Mention Launches Social Media Monitoring For The Rest Of Us, TechCrunch
- Occupy Wall Street Protesters See Tweets Used Against Them, Wall Street Journal
- Political Postings Risk Social Media Alienation, www.emarketer.com
- Social Media Conundrum: I Like You, But Do I Buy Anything From You?, www.revenews.com
- Social Media Disconnect: It Matters, But We Have No Strategy, Small Business SEM
- The Total Number of Google Plus Users Is.., www.labnol.org
Related Topics: Channel: Other | Marketing Day
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