Marketing Day: March 22, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Yahoo Toolbar Serving Up Questionable Affiliate Links As Coupons Yahoo’s partnership with a toolbar provider has led to questionable affiliate links showing up in the latest version of the Yahoo Toolbar for both Firefox and IE. How questionable? In one case, an affiliate was redirecting traffic from Ticketmaster.com to a competing online ticket seller. In other cases, it’s unclear if the websites that a [...]
  • Marin Software Officially IPOs: Stock Up 20% Marin Software, one of the leading search and social marketing platform providers, has officially IPO’ed this morning at The New York Stock Exchange. The IPO looked to be a hit, with their stock price currently up over 20%. The IPO price was $14.00 per share with 7,500,000 shares. The high went to $19.95 per share, [...]
  • Google Opens Universal Analytics To All Users Google’s Universal Analytics product is now available to all. Universal Analytics launched last October as a beta product that was primarily intended for enterprise-level GA users. It offers APIs that make it possible to integrate offline data into Google Analytics to combing online/offline tracking. Google’s blog post offers some specifics on how to add Universal [...]
  • Marketing Biz: Spreadsheets On Steroids, Color-Coded Optimization & Trust This week in marketing was a strange mix of partnerships and acquisitions along with new tools and companies that could help marketers become more effective and efficient. This is … Marketing Biz. Yahoo in Talks to Buy Stake in Video Site Dailymotion, which is similar to Google’s YouTube site but is smaller in scale, would immediately [...]
  • Quantcast “Compare Sites” Feature Disappears, Company Says Will Return One of my favorite features of Quantcast is the ability to compare metrics like traffic for two different sites against each other. Make that “was” one of my favorite features. It disappeared earlier this week, but the company says it’ll make a comeback. Quantcast launched the feature in December 2006. One thing I loved about [...]
  • Filter Feature Allows For Photo-Only Google+ Searches Looking for a specific image on Google+ just got a whole lot easier. A new “Photos” filter is now available on the filter dropdown and will limit the results to images that have been posted on Google+. Results will display items that are shared with you and also public photos posted to Google+. In the [...]
  • Firefox & Blocking 3rd-Party Cookies: What It Means For Affiliate Marketing There’s been quite a stir lately about a new release of Firefox due out this summer. Here’s the deal: a patch in version 22 is expected to automatically block third-party cookies by default. According to the latest reports, users who install this version of Firefox will no longer see targeted advertising unless they change their [...]
  • YouTube Eclipses The One Billion Unique Users A Month Mark Eight years ago, Google purchased the upcoming video sharing website YouTube from Steven Chen and Chad Hurley for $1.65 billion dollars. The growth of the video sharing site has continued with the announcement that YouTube has eclipsed the one billion unique-monthly-user mark this week. What’s so impressive is that this number is unique YouTube users, not [...]
  • Study Finds Rich Media and Video Improves Digital Ad Engagement [DG MediaMind] DG MediaMind released the 2012 Global Benchmarks Report, an analysis of more than 600 billion display ad impressions in 2012 from standard banners, rich media and video. The study showed that engagement improved with the inclusion of rich media and interactive video elements in ads. Globally in-stream video ads grew, and video ads met the [...]
  • Calendar Live Enables Twitter Ad Targeting During TV Shows And Events A new Twitter ad-buying platform aims to take Social TV advertising to the next level. As Adweek and other outlets have reported, TBG Digital’s Calendar Live lets marketers choose TV shows and schedule targeted promoted tweets to run when those shows air. Calendar Live is one of the first tools released that uses the new [...]
  • Facebook Loosens Their Belt On Page Cover Image Guidelines When Facebook cover pages were launched last February, a slew of restrictions were bundled in, as well. Yesterday, Mari Smith reported that the majority of these guidelines quietly vanished. Some of the items that were revoked include: ii. Price or purchase information, such as “40 percent off,” or, “Download it on socialmusic.com.” iii. Contact information such [...]
  • Twitter Turns Seven Years Old Today #HappyBirthday #Twitter7 Today marks seven years since Jack Dorsey, Twitter’s creator, sent the very first tweet, kicking-off a social media phenomenon that has grown to 200 million active users sending more than 400 million tweets daily. Dorsey served as Twitter’s CEO until 2008 when he became the company’s chairman, and Evan Williams took over the role. In [...]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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