Marketing Day: March 26, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Wolverine Film Director Premieres First Teaser On Twitter’s Vine Twitter’s fledgling Vine video app got a nice boost yesterday when James Mangold, director of the upcoming The Wolverine, premiered six seconds of the film as a Vine video. It seems to be the first time a major motion picture has used Vine to premiere film footage, bypassing the traditional release of a full-length trailer. [...]
  • Study: PCs Are For Daytime While Tablets Come Alive At Night Are mobile devices complementary or do they cannibalize PC usage? There are competing data and answers. It does seem clear that people use different devices in different contexts, but some simply prefer smartphones across the board. Regardless, people are now using multiple devices throughout the day. Ad network Chitika analyzed traffic patterns in the US [...]
  • 5 Traits All Successful Content Marketers Share Everyone is into content marketing these days. You can’t do well with Google or directly with people without creating valuable online content. Content, however, is one thing. Content that actually works as marketing is another. When done correctly, content marketing is a form of win-win persuasion. And, this type of persuasion is simply an exercise [...]
  • Facebook Exchange Gains “Page Post” Ads, Puts Retargeting In News Feed Facebook Exchange — Facebook’s ad network that allows advertisers to “retarget” ads to Facebook users — is expanding into Facebook’s prime real estate, the Facebook news feed. The Facebook Exchange service, or FBX for short, opened formally last fall. That allowed advertisers to target people who’d previously been on their websites with ads, when they [...]
  • Yelp Offers Local Businesses New “Revenue Estimate” Tool Today must be the day of ROI calculators. Google just introduced one for mobile, and Yelp, last night, debuted its “revenue estimator” for small businesses. The tool is free to all businesses that have claimed their Yelp profiles. The Yelp revenue estimator is the same for advertisers and non-advertisers. In the future, Yelp might add some [...]
  • Nudging Marketers, Google Introduces “Full Value Of Mobile” ROI Calculator It’s a multiscreen world now. And, Google has been doing everything it can to help marketers catch up to consumers, who live in a world of several devices: PCs, tablets and smartphones. Yet, marketers still mostly live in the world of PCs. To educate and bring them along, Google has produced compelling research, launched Enhanced Campaigns, [...]
  • Twitter Planning Developers-Only Platform Event Next Week Twitter is inviting developers to a private “mobile-oriented platform event” next week at its headquarters in San Francisco. “We’ve been working on some exciting new features for the Twitter platform,” the registration page says, “and we’d like to share those with you.” Twitter has had a contentious relationship with some developers since it began to [...]
  • Pinterest Takes On Two Domain Fights: Pinterest.info & Amazon’s .pin Request Domain Name Wire is reporting that Pinterest has gotten involved in two separate domain-related fights: one over an existing domain registration and another over Amazon’s plans to create a new generic top-level domain (gTLD). Firstly, Pinterest has formally objected to Amazon’s request to own a new .pin domain. That’s one of 75 new domains that [...]
  • The Truth About Social Media Measurement I’ve spent over two years developing a social media measurement platform. One of the most important things I’ve learned during that time is that what counts as good and valuable measurement is unique to almost every client. While there are some commonalities between companies in similar industry verticals, my experience suggests strongly that there simply [...]
  • New Google+ App For Android & iPhone Delivers More Photo Editing & Content Sharing Options New versions of the Google+ app for Android and iPhone are now available, with updates to photo, post, profile and community features. Users will have access to a selection of Snapseed’s photo-enhancement options within the Google+ app, including basic editing functions and the ability to choose filters like Drama and Retrolux. Saturation, contrast, brightness and [...]
  • Feedly Continues To Eat Up Google Reader Mobile Users Since the announcement of Google Reader closing shop July 1, Feedly has taken the lead for top news app on Androids, iPhones and iPads. After winning the No. 1 spot for news apps on Google Play and U.S. iTunes App Store last week, Feedly showed up No. 2 on Google Play and No. 4 on [...]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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