Marketing Day: March 28, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • The Email Metric You Should Be Tracking, But Aren’t

    Most marketers rely on a few standard metrics to evaluate the effectiveness of their company’s email campaigns: deliverability, open rate, click-through, conversion, and unsubscribe are the favorite few. But there is one key metric that many are overlooking, one that many Email Service Providers don’t even display: Click-to-open rate, often abbreviated CTOR. CTOR measures the [...]

  • Pinterest: We’re “Actively Working” To Fight Spam; It’s A “Tremendous Priority”

    Ask Facebook. Ask Twitter. Ask Google+. Ask just about any social network, but especially one that’s become big enough for the U.S. president to join: Building an audience and attracting media attention are great, but they also mean that trouble is on the way — trouble in the form of spam. That’s what Pinterest is [...]

  • Yelp Offers More Detailed Engagement Metrics To Business Owners

    Based on input from business owners, Yelp has expanded and improved the metrics it offers to those who’ve claimed their accounts on Yelp. Account owners can now see organic traffic over 30 day, one year and two year periods. They also can see how many times they showed up in search results. Mobile traffic is [...]

  • President Obama Joins Pinterest

    Who says Pinterest is a social networking site just for females? Don’t tell that to President Barack Obama, who today became one of Pinterest’s newest members. The Obama campaign announced the Pinterest account today via Twitter, and the followers are already flocking to see his pins — the account had more than 1,600 followers when [...]

  • Report: Facebook’s Timeline Gives Brands 46% Higher Engagement Per Post

    It’s only been three weeks since Facebook’s announcement of Timeline for brands. So far the results are looking very positive. A study from Simply Measured, a social analytics and reporting company, revealed that Timeline has increased fan engagement, content engagement & photo & video engagement for brands. Timeline for brands allows for a much more visual display for content, [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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