Marketing Day: March 30, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Marketing Biz: Google’s Grand Plan, Groupon Hiring An Engineering Army & comScore vCE Study Finds Ad Inefficiency

    This week’s news revolved around the growing ways in which marketers and advertisers can optimize their digital marketing efforts, from better insight into advertising metrics to ‘instant’ market research. In parallel, we see changes to the business strategies being implemented by Google and Groupon, and track the launch of new products in social media management [...]

  • Best States To Live As An Affiliate Marketer

    Whether affiliate marketing is your “day job” or just a supplemental income; there are several factors that should be considered when deciding the best place to establish and run your performance marketing business. I was recently reading an article about the best states to make a living in and it got me thinking: what are [...]

  • Report: Performance Targeting Coming To Facebook Ads

    Facebook has always been a unique advertising channel due to the various demographic & interest based target options. Now ad targeting is going to get smarter. Images have been surfacing of a new objective targeting that would add an extra level of intelligence to ads that promote internal Facebook content. HasOffers broke the news of the new [...]

  • Blind Man Is First “Driver” Of Google’s Self-Driving Car & Why It Was Legal

    Google posted an amazing video of one of its self-driving cars taking a blind man for a drive. What was remarkable to me was that it’s the first time I’ve ever seen one of these cars in operation with a non-Google employee behind the wheel. It also raised some issues about whether the trip was [...]

  • Facebook To Change How It Counts Page Check-ins

    Facebook Page owners are getting notices via email this week about a pair of impending changes to how Facebook counts check-ins. Facebook says the changes will provide “a more accurate picture of how people are visiting your business.” In the past, all check-ins counted in the “were here” total. Going forward, Facebook will only count [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

General Internet Marketing

Local Marketing

Mobile Marketing

Other Items

Search Marketing

Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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