Marketing Day: March 31, 2014
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Introducing “Creative Of The Day,” Marketing Land’s Daily Look At Great Digital Advertising Creative Like many online publishers, we do our fair share of calling out companies when they make mistakes […]
Matt McGee on March 31, 2014 at 5:00 pm | Reading time: 8 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Introducing “Creative Of The Day,” Marketing Land’s Daily Look At Great Digital Advertising Creative
Like many online publishers, we do our fair share of calling out companies when they make mistakes with their online marketing, because there’s value in learning from the mistakes of others. But we also know there’s great value in covering the flip side of that coin. That’s why we’re launching Creative Of The Day — […] - Advertisers Keep Spending More On Paid Search In Q1, CTRs Jump 23 Percent YoY
Paid search in the U.S. saw another quarter of positive growth in Q1, rising 8 percent year-over-year according to IgnitionOne’s latest quarterly report, which looks at paid search performance of campaigns across its management platform that’s used by major brands and agencies. Paid search clicks rose a modest 5 percent and click-through-rates (CTR) were up […] - Eat24 Sends Facebook Funny “Break-Up” Letter Over Decline In Post Views
Frustrated Facebook marketers might have found their patron saint. Eat24, a take-out food delivery app, has announced that it is deleting its Facebook page with a very funny Dear John letter to the social network. Dear Facebook, Hey. It’s Eat24. Look, we need to talk. This isn’t easy to say since we’ve been together so […] - Stock Video Provider Dissolve Mocks Itself With “This Is A Generic Brand Video” Video
After finding Kendra Eash’s “This is a Generic Brand Video” on McSweeney’s literary website, the stock video provider Dissolve couldn’t resist turning Eash’s words into an actual generic brand video, mocking the very services it provides. From the company’s website: The minute we saw Kendra Eash’s brilliant “This Is a Generic Brand Video” on McSweeney’s, […] - FTC: Brand-Incentivized Pins On Pinterest Potentially “Deceptive,” Require Disclosure
Eric Goldman alerted us this weekend (via Twitter) to an FTC ruling that may have a significant impact on the way that brands interact with users on Pinterest. The FTC determined (see embedded letter below) that a Cole Haan “Wandering Sole” contest that asked users to pin/re-pin images of Cole Haan products in exchange for […] - Google Fined For “Non-Cooperation” In Indian Antitrust Inquiry
The Google antitrust drama keeps migrating east. First the US FTC settled its investigation of Google without any significant penalty or restrictions. More recently, the long European antitrust inquiry appears to be “essentially” over, with a settlement built on the presentation of “rival links.” Google is also in the midst of an antitrust, anti-competition investigation in India. […] - Media Ratings Council Ushers In “Viewable Impression” As Currency Metric For Display Ads
In a major milestone, after a year-and-a-half-long review process, the Media Ratings Council has lifted its November 2012 Viewable Impression Advisory for Display Advertising, effectively raising the start flag for publishers to begin selling digital display advertising based on viewable impressions. The announcement “means that—as of today—for brand advertising, agencies can and will expect guarantees […] - Trying to Build Android Brand, Google Mandates “Powered By” Label
According to multiple sources last week, Google is now requiring a “powered by Android” indicator on all devices that use the Android operating system as a precondition of gaining access to Google Play. Geek.com was the first site to confirm the new mandate. The branding must be displayed as the phone boots up. There are […] - Are Your Content Channels Working Together? 8 Steps To Find Out
Look at any brand today and you’ll probably see a steady output of digital content, from videos to websites to microsites to social media campaigns. At this point in the digital age, most companies have gotten the message: content is king and digital, social and mobile are the most popular parts of its kingdom. Yet […] - Get To Know: Simply Measured’s VP Of Marketing Michael Walton
As the Vice President of Marketing for Simply Measured, Michael Walton confesses to being a proud data geek. While leading his company’s marketing efforts, Walton has helped Simply Measured double its revenue and increase its number of customers fivefold over the last year. A leading social media analytics and measurement solution, Simply Measured currently supports more […] - How Even Time-Challenged SMBs Can Upkeep Social Channels
Many small business marketers avoid social media marketing because of the expectation that it will take too much time. However, we’ve seen clients benefit from as little as two hours a month on social media. Such benefits include: Facilitating communication with clients, vendors, job seekers and customers Increasing organic visibility by getting more content out […] - Social Media Via Google Glass: Florida Agency Has An App For That
A number of independent hotels are due to start using Google Glass later this year as part of their content development and social media marketing efforts. Tambourine, a Florida-based agency that specializes in hotel and tourism-related marketing, is working on Glassware that will help its clients develop and distribute visual content — photos and videos […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Marin Launches Context Connect, Says Retailer Impressions Surged During Polar Vortex
- Paid Search Spend Rises 8 Percent In Q1, Mobile Shows Signs Of Maturing [Report]
- Google’s April Fools’ Day Jokes For 2014: Google Maps Pokémon Challenge, Magic Hand & More
- Google’s Matt Cutts On How They Evaluate New Search Algorithms
- US Court Says Baidu Has Free Speech Right To Censor Search
- An Open Letter From Google To Local Directory Sites (Parody)
- Google Webmaster Tools Index Status Showing Data For HTTPS Protocol
- Climbing The Ladder To Guest Posting On Tier 1 Sites
- Microsoft Bing Testing Showing “Alternative” Search Engines In Search Results
- Survey: Search Engines Dominate Mobile Product Research
Online Marketing News From Around The Web:
Analytics
- Analyzing Campaigns with Cost Data Upload, Online Behavior
Blogs & Blogging
- Blogger Outreach: How to get Noticed, blog.similarweb.com
- How Buffer’s Blog Posts Get Shared Thousands of Times, Contently
- WordPress 3.9 Release Date Officially Set for April 16th, wptavern.com
Business Issues
- Ready for Marissa’s Closeup? Yahoo Is Considering Creating Its Own YouTube (And Poaching YouTube Stars)., recode.net
- Google Cracks Down On Deceptive Ads And Other Shady Behaviors Found In Android Apps, TechCrunch
- 12 Percent of Americans Likely to Buy Google Glass at $750 Price Point [STUDY], Glass Almanac
- Twitter Buys France’s Mesagraph And UK’s SecondSync To Ramp Up Social TV Efforts In Europe, TechCrunch
- Twitter Poaches Googler (And Son Of Viacom CEO) Philippe Dauman Jr To Lead Commerce Partnerships, TechCrunch
- Twitter TV ratings around the world, Official Twitter Blog
Content Marketing
- How to Use Data to Improve Your Content Marketing Strategy, Content Marketing Institute
Conversion Optimization
- 10 Guidelines To Improve The Effectiveness Of A/B Testing, usabilitygeek.com
Copywriting, Design & Usability
Display & Contextual Advertising
- 3 Things You Should Know About Facebook Ads, www.internetmarketingninjas.com
- Display retargeting tags are present on more than half of top websites, eConsultancy
- Facebook’s New and Notable Ad Features, RKG Blog
Domaining
- Marchex Sold $60M In Additional Stock This Week, The Domains
- So Far Only Three Major 4 Year Colleges Have Registered a .Education Domain, The Domains
- Wow: is this the most expensive new TLD sale yet?, Domain Name Wire
Email Marketing
- 9 Best Email Subject Line Styles to Increase Open Rates, www.wordstream.com
- Gmail Grid view – everything you need to know about visual email, www.emailmonday.com
- Gmail’s Automatic Unsubscribe May Help Email Marketers, Practical Ecommerce
- Introducing Merge by MailChimp, blog.mailchimp.com
- Making the Most Out of Gmail’s Visual Promotions Tab: 5 Things Marketers Need to Know, Movable Ink
- The Non-Evolution of Email Best Practices, blog.returnpath.com
General Internet Marketing
- Inbound Marketing and Inbound Selling Are Not the Same Thing, www.ducttapemarketing.com
Internet Marketing Industry
- Former Constant Contact exec raises $3.54M for new startup, Alignable, www.bizjournals.com
Mobile/Local Marketing
- 6 Ways to Use Local Booking Platforms for Marketing, streetfightmag.com
- So You Have a Mobile-Friendly Website. What Now?, moz.com
Reputation Management
Social Media
- Blog More, Facebook Less and 7 More Trends from Social Media Marketing World 2014, www.ryanhanley.com
- Facebook Page Reach : there’s hope and here is a trick to increase your posts’ reach, blog.wisemetrics.com
- Five Important Lessons: How Social Media Is Like a Garden, MarketingProfs
- How Boolean Search Improves Your Social Media Monitoring, Social Media Examiner
- How to Easily Double Your Traffic from Social Media, KISS Metrics
- Is Google Plus more important than Twitter?, Internet Retailer
- Social Commerce: The Average Twitter Order Is Worth $46 (Facebook: $55, Instagram: $65) [STATS], Media Bistro
- Social Media Marketing World: 17 Super Tools to Optimize Social Media, www.razorsocial.com
- Twitter is the ‘least effective’ customer service channel for UK brands, eConsultancy
Video
- Everything You Need To Know To Create Killer Explainer Videos, ConversionXL
- YouTube to Offer Advertisers Some Guarantees, Wall Street Journal
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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