Marketing Day: March 7, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Facebook’s New News Feed: The Before & After Look Facebook has a new look to its news feed rolling out. How different is it? Not only is it a new visually pleasing look, but it also has substantial changes to the amount of “rich” information shown about content. Below, some before-and-after from my own news feed. Let’s start with this: That’s what I saw [...]
  • Facebook Newsfeed Evolving Into “The Best Personalized Newspaper” While most people don’t think of Facebook as the equivalent of a “personalized newspaper,” that’s how many inside Facebook think about Newsfeed. And that was the metaphor repeatedly used throughout the presentation today. More on that later. Here’s our related coverage: How To Get The New Facebook News Feed Power To Separate Feeds: A Look [...]
  • How To Get The New Facebook News Feed So you’ve read about the new look for Facebook’s news feed and want to try it yourself? Here’s how. The new look is rolling out today to those who request it. Go here to do that, and use the “Try the new look” button: After you’ve done that, you’ll get a confirmation: Then it’s waiting [...]
  • Power To Separate Feeds: A Look At The Filtering Inside The New Facebook News Feed Facebook’s new-look newsfeed features bigger, more dramatic images, revamped profile display and matching mobile experiences. However the biggest change hands down is the separation of feeds. For the first time ever, Facebook is allowing users to filter their content directly from the newsfeed by specific content type. The feed selector is placed in prominent real estate. On [...]
  • SMX West Starts Monday; Learn SEO, SEM & Social Media – Register Now SMX West kicks off this Monday in the San Jose. Don’t miss out! Register today for the pass option that meets your needs, budget and schedule. Get It All with an All Access Pass – March 11-13 Paid search. SEO. Social media marketing. With nearly 60 sessions and keynotes, you’ll get the tactics and solutions [...]
  • The New Facebook News Feed: Richer Content & Pick Your Own Feed Facebook has a new news feed rolling out, one that allows you to drill down into particular areas like “friends” or “photos” or “music” while also display a new richer look to the content that appears. The news came out as part of a special Facebook press conference held today. See our separate stories about [...]
  • Twitter Locally Twitter is the ham radio of social media. With it, you can sit in your basement (figuratively) and connect with like-minded individuals near and far away. Never mind that you enjoy nibbling on Manchego cheese while listening to Harry Belafonte songs, you can be sure that somewhere, someone shares those passions – and it’s on [...]
  • Report: Local-Mobile Ad Targeting Offers Big Performance Lift Mobile ad network xAd joined the “year in review” club, releasing a report showcasing a year’s worth of data from ad campaigns on its network. The bottom line: location targeting, whether in search or display, improves performance over standard mobile search and display advertising. The network offers a range of location targeting types that go [...]
  • 10 Tips For Getting The Most Out Of Marketing Via Foursquare Nearly two years ago, my co-author Mike Schneider and I published a book called Location-Based Marketing for Dummies. At the time, location-based marketing was just getting off the ground in large part thanks to the launch of two services: foursquare and Gowalla. Over the last couple of years, many of the original location-based services have [...]
  • My, What A Big Profile Page & Cover Photo You Have, Google+ Like many today, Google+ offered to upgrade the cover photo of my Google+ profile page to the new larger size, up to 2120×1192. Wow, would that even fit on my screen? And would anything even show other than the picture? Let’s have some fun comparing profile pages at Google+, Facebook and Twitter. Oh Say What Can You See? [...]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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