Marketing Day: March 9, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Nielsen: One-Third Of Bloggers Are Moms

    It’s difficult to define the typical blogger, but new research from Nielsen/McKinsey says that more than two million of them are moms. In a blog post yesterday, Nielsen says that about 6.7 million people are currently using blogging websites — which I take to mean sites like Blogger, WordPress.com, Tumblr and services like those. Of [...]

  • Marketing Biz: Proving Social Ads Work, Enterprise-Level SEO and Social Solutions, and DIY Reputation Management

    There were a few interesting and contrasting trends this week. The first was around enterprise-level solutions to Internet marketing challenges. Major brands and Fortune 500 companies are investing in solutions that can help them with both SEO and social media. At the other end of the spectrum you have solutions for SMBs and every day [...]

  • Why Every Affiliate Needs To Use Sub-Campaign Tracking Codes

    Picture the following scenario: You’re an Internet marketing consultant and you come across a merchant that is running both an SEO and PPC campaign. You ask them for some information about their campaigns. How many sales come from PPC? How many sales come from SEO? What are your highest converting keywords? What ad copy have [...]

  • Pew Survey: 68% View Targeted Ads Negatively; 59% Have Noticed Targeting

    Ads that follow you around the web? Marketers have been putting them to good use. But a new survey finds, perhaps unsurprisingly, that nearly three-quarters of those asked dislike such targeting. And people do notice — nearly two-thirds report experiencing being targeted by ads. The findings are from a new survey by the Pew Internet & [...]

  • Google Ripples Goes International & Now Shows Link Sharing Stats

    Ripples, the Google+ analytics feature, now has some added features for tracking. Launched back in October, Google Ripples now have been enhanced to work for over 60 languages and also show how individual links are shared. Up til now, Ripples only reported on how specific posts within Google+ were being shared. Now all public shares of [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Email Marketing

Mobile Marketing

Other Items

Search Marketing

Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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