Marketing Day: May 14, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Google Wins 750+ Domains From Cybersquatter Who Wants ‘Google’ Trademark Canceled

    The National Arbitration Forum (NAF) has given Google ownership of more than 750 domains that used its trademark name, often in conjunction with other well-known trademarks and/or celebrity names. In one of its legal filings, Google called it “one of the most aggressive campaigns of domain name infringement that [Google] has encountered.” The domains were [...]

  • Weekly “Best Of Twitter” Digest Coming To Your Inbox

    Today Twitter announced a weekly new feature that will help to keep users up to date with the most pertinent information, weekly “best-of” emails. This weekly message will look similar to the new discover tab that was launched earlier this month. The email message will highlight the most popular stories (and related tweets), the most engaging tweets from the [...]

  • Embrace Science And Big Data: The Attribution Revolution

    Recently, the topic of attribution has been taking some heat, as agencies and clients try to determine the best way to assign value to various advertising channels. While some are more willing to accept different models than others, all marketers must embrace this movement immediately. I’m going to focus here only on digital media — [...]

  • New Interim CEO Levinsohn Tries To Rally Yahoos After Major Shakeup

    It was a busy weekend for the Yahoo board. Former EVP of Americas and media guy Ross Levinsohn has taken the helm after Scott Thompson stepped down to end a 5-month tenure — including the last two weeks of uproar about incorrect educational information on his biography. Thompson is also reportedly battling thyroid cancer, which was [...]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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