Marketing Day: May 15, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Google+ Stream Gets Fresh New Look & Automatically-Added Hashtags At Google I/O Google announced a number of Google+ upgrades during the keynote presentation at today’s Google I/O, including a new responsive, multi-column layout for Google+ Stream. Now, users will see one, two, or three columns of content depending on their device’s screen size and orientation. Photos and videos have been enhanced as well, fitting the entire width of [...]
  • New Google+ Hangouts App Enables Cross-Platform, Multi-Media Conversations Google announced the new Google+ Hangouts app at Google I/O today. The new app combines Google’s chat, voice and video services into one product. The stand-alone version of Hangouts allows users to combine images, video conferencing and text chats (now complete with emoji) in one experience. Video calls can include up to 10 people. As [...]
  • Retweet To The Future Thanks To New Buffer Scheduling Feature Buffer has quickly become one of the most useful social scheduling tools, thanks to constant innovation and affordable price points. Over the past year, Buffer has released a handful of updates including design & app changes and social analytics. Today, Buffer has announced the ability to schedule official retweets with the software. Previous to this update, users were [...]
  • Pinterest App Gets New Mention, Notification & Search Features Pinterest is upping its mobile game by adding more mention, notification and search features to its iOS and Android apps. Now including the “@” sign before a name makes it possible for Pinterest users to mention friends within the app. The new notification feature alerts users via the app when they have been mentioned or [...]
  • The Google I/O 2013 Opening Keynote: From Google+ To Search To Maps Google+ gets a facelift — and new photo organizing tools. Google Hangouts comes to iOS. “OK Google” may be the new way you search by talking to your computer or mobile phone. The Google Knowledge Graph gets stats-smarts, Google Now gains new “cards” and Google Maps gets big, bold and glorious. These were the highlights, [...]
  • Using Data-Centered Storytelling To Enchant & Engage Your Email Audience Our goal as savvy email marketers is to look beyond the lure of the one-time conversion and strive to build an ongoing relationship between consumers and our brands. Why is this goal so important? Because it’s been proven through many a marketing study that engaged customers become loyal customers and loyal customers are the most [...]
  • Google I/O 2013: Nexus, Maps, Music With A Possible Side Of Key Lime Pie Google’s annual developer conference and schwagfest, Google I/O, starts tomorrow in San Francisco. We’ll be live-blogging the keynote tomorrow morning, starting at 9 am Pacific. Last year’s event saw the introduction of the hugely popular Nexus 7 tablet, the Android “Jelly Bean” OS update (with Google Now) the Google “Q” streaming media hub (a dud) [...]
  • Study: Organic Posting Is Most Popular Social Media Tactic, But Not The Most Successful More than one in three large social media advertisers are not satisfied with their efforts from both paid and organic social media strategies. Those marketers that are satisfied with their social efforts are happiest with the results they achieve from paid social advertising than from using organic tactics alone. These are conclusions of a [...]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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