Marketing Day: May 18, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: All The Non-Facebook IPO News Fit To PrintWarning: This column contains no Facebook IPO news. But there sure was a lot going on outside of that particular media circus, […]
Matt McGee on May 18, 2012 at 4:45 pm | Reading time: 4 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Marketing Biz: All The Non-Facebook IPO News Fit To PrintWarning: This column contains no Facebook IPO news. But there sure was a lot going on outside of that particular media circus, from new product launches by Twitter, Majestic SEO and Hubspot to new rounds of funding for Pinterest, Quora and Bit.ly. The best of Twitter in your inbox This new email digest also features […]
- Americans Watched Record Amount Of Online Video Ads In April [Report]Americans watched a record 9.5 billion video ads during April, according to the latest report from comScore’s Video Metrix service. Video ads, comScore says, represented about one of every five videos watched online last month. Leading the way in video ads was Hulu, which delivered about 1.6 billion of those ads, or almost 17 percent […]
- 7 Ways To Re-Energize Your Affiliate Marketing ProgramWhether your affiliate marketing program has been outperforming each quarter, is stuck on autopilot or you’re just now starting to notice a decline in publisher activity, every advertiser can benefit from stepping back periodically and thinking about how to improve their overall efforts. You might be surprised that even the smallest changes can make a […]
- Report: Facebook Sued For $15 Billion Over Improper User TrackingToday, on the day of Facebook’s IPO, Bloomberg reports that Facebook (FB) is being sued for $15 billion for improper user tracking. The suit claims that Facebook invaded privacy by tracking users, logged in or out of Facebook. The lawsuit was filed in Federal Court in California and combines 21 cases from across the country according […]
- Twitter’s “Tailored Suggestions” Will Use Widget & Button Data To Make Better RecommendationsCurrently new Twitter users visit the site and are all recommended nearly the same accounts to follow. This will soon be changing thanks to new “tailored suggestions.” So not everyone will be advised to follow Justin Bieber, Katy Perry or one of the Kardashians. The new functionality will match up top accounts with information collected from the […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Search API Now On Paid Platform
- The Ultimate List of Reasons Why You Need Search Engine Optimization
- Accelerating Revenue Growth With Keyword Parity
- Google’s Penguin Update Makes The Wall Street Journal
- Peeking Into the World Of Google’s Algorithm Changes With Google Search Quality Head Amit Singhal
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Summit Central 2012 Recap, blog.affiliatetip.com
Blogs & Blogging
- What Blog Tasks are You Embarrassed to Admit You’ve Overlooked?, www.problogger.net
- 6 Reasons Why You Should Quit Blogging, www.blueglass.com
- Internal vs. External Blogs, www.hadeninteractive.com
- Simple Ways to Grow Your Blog Readership, www.mywebtronics.com
Business Issues
- Apple Receives Regulatory Approval for 20-Megawatt Solar Farm at North Carolina Data Center, www.macrumors.com
- A look inside our 2011 diversity report, Official Google Blog
- Facebook vs LinkedIn — Which Stock Has More Potential?, socialtimes.com
- Facebook’s 4 Biggest Risks, Read/Write Web
- Groupon Stock Spike Probed, Wall Street Journal
- How Facebook’s Mobile Strategy Might Create Future Revenue Streams, Read/Write Web
- Karma is moving to Facebook: Why social gifting is about to get a lot more social, blog.getkarma.com
- Social media stocks hammered as Facebook debuts, Reuters
- Why I Dumped My Facebook IPO Shares at the Open Today, www.wordstream.com
Content Marketing
- Web content should be designed to make People gasp, not Bots, www.cornwallseo.com
Copywriting, Design & Usability
- Making more pages load instantly, googlewebmastercentral.blogspot.com
Display & Contextual Advertising
- Saving Face with Retargeting Campaigns, www.hasoffers.com
- Thinking “Outside the Google Bubble” When It Matters Most, www.acquisio.com
- Why Web Users Don’t Click on Banner Ads [Infographic], www.getelastic.com
- Women Click on More Facebook Ads, www.emarketer.com
Email Marketing
- Email Marketing Statistics You Probably Don’t Know but Should, www.michaelhartzell.com
Internet Marketing Industry
- 2013 Call for Board Nominations, www.newdma.org
Local Marketing
- Why I’m Not Sure Google Will “Nail” the Places-Plus Integration, Small Business SEM
Reputation Management
- The 3 kinds of negative comments and reviews, www.damniwish.com
Search Marketing
- SEO Site Migration Checklist, www.practicalecommerce.com
Social Media
- Favorite Social Media Management Tools for Small Business, Convince and Convert
- Doing It Wrong: 11 Boring Things GM Posted on Facebook, Ad Age
- NASCAR puts you in the driver’s seat, Official Twitter Blog
- Top 5 Pinterest Blogs, totalpinterest.com
- What’s Behind The Amazing Appeal of Pinterest?, MediaPost
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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