Marketing Day: May 2, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Global Ad Spend Estimates Lowered On Weak European Economy, Latin America To See Highest Rate Of Growth The weakened European economy has led eMarketer to revise its 2012 global media ad spending estimates down from close to $520 billion to just over $509 billion. The revision is based on ad spending figures from more than four dozen companies that track ad spending — including research firms, media buyers and investment banks — [...]
  • Twitter Hires New Corporate Development Chief With IPO Background Twitter has hired Cynthia Gaylor as its new head of corporate development. Gaylor has been serving as a managing director at Morgan Stanley, where her recent focus has been in the tech sector. Notably, according to her LinkedIn profile, Gaylor’s background includes IPOs. Most recently Cynthia is leading Morgan Stanley’s technology execution effort, advising clients [...]
  • #Boooo! NCAA Bans Hashtags, Social Media URLs On Football Fields Talk about #notgettingit and #dumbrules. The National Collegiate Athletic Association (NCAA) — the organization that makes the rules governing college sports — has banned the display of hashtags and social media URLs on football fields. That means colleges and universities in the U.S. will have to find other ways to market their Twitter, Facebook, Instagram [...]
  • Twitter Updates iOS App To Integrate Better With Vine & Adds Better Account Switching For Android A handful of feature changes have been added to the official Android and iOS apps today to help users view local trends, switch accounts and fully integrate with the iOS only Vine product. A global change for both apps included support for the new 160 markets that Twitter Trends announced last month. Users in these locations will be [...]
  • Location-Based Listening & Analytics One of the five predictions in my recent 2013 mobile predictions post was that mobile analytics and measurement would get a seat at the “adult table” this year. In particular, one of the areas in which I am seeing tremendous growth is location-based listening and analytics. As more and more companies adapt a listening strategy — in [...]
  • Facebook Reports $1.46 Billion Revenues, 751 Million Mobile Active Users Facebook just announced Q1 2013 earnings. Revenue was nearly $1.46 billion, up 38 percent year over year (YoY). That beat financial analysts’ estimates. Net income was $219 million, which was below estimates. Allaying fears of a decline in usage and engagement, Facebook saw 26 percent growth in daily active users (now 665 million). Monthly active [...]

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Online Marketing News From Around The Web:

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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