Marketing Day: May 21, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • RSS: Your Social Media Monitoring Secret Weapon

    Ever ended a workday and thought: “Whoa, what just happened?” Social media goes by pretty fast. But if part of your job is social media monitoring, you need to make sure you don’t miss anything. That might include keeping an eye on competitors, tracking conversation around your industry and nurturing and following up with leads. [...]

  • Yahoo And Alibaba Finally Agree To Divorce, Chinese Company Will Buy Shares Back For Billions

    Alibaba and Yahoo are finally getting a divorce. In a complex, staged transaction Alibaba will be able to buy back all of Yahoo’s minority interest in the company. When Yahoo was a stronger company, several years ago, it was on good terms with Alibaba CEO Jack Ma. Yahoo invested about $1 billion in 2005 in [...]

  • One Day After IPO Mark Zuckerberg Marries Long Time Girlfriend Priscilla Chan

    On Friday Mark Zuckerberg posted one of his most important statuses ever as he posted: “listed a company on NASDAQ.” On Saturday, the day after Facebook’s IPO, Mark Zuckerberg may have topped it, at least personally. One that was simply a relationship change alerting the world of the surprise wedding to his girlfriend of nine-years, Priscilla Chan. [...]

  • Microsoft Launches Socl Social Network: A Look Inside

    Congrats, Mark Zuckerberg. You went public on Friday, got married on Saturday and now as a special present from part-owner and best partner Microsoft have a new social network to contend with: Microsoft’s But don’t worry too much. I just spotted the news of going live on Techmeme. This being a Sunday, I [...]

  • Poll Results: 25 Percent Of Our Readers Got Facebook’s Closing Price Right

    The Facebook IPO is over. The company went public today with its stock price opening at $38 per share, and when the dust had settled on a record-setting day of trading, Facebook closed at $38.27 per share, just a few cents above where it began. As Greg Sterling wrote today, that’s not where a lot [...]

  • Facebook IPO Fails To Deliver Anticipated “Pop”

    I had assumed, as did many others, that Facebook shares would open at $38 and head north from there. In fact I thought demand would be so brisk that the shares might hit $100. Was I wrong. I believed there was considerable pent-up demand for what was the biggest tech IPO ever. But that demand [...]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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