Marketing Day: May 21, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Nutella Gives In, Allows Fan To Continue With “World Nutella Day” That was fast. After consumers protested against Nutella coming down on a fan-based “World Nutella Day” event, Ferrero — the maker of the popular hazelnut-spread — has resolved the issue, expressing “gratitude” and saying its cease-and-desist letter was caused by some “misuse” of the Nutella brand on the fan page. Nutella sent us a copy [...]
  • How To Organize Your Informational Content: A Case Study Last month, I wrote about informational content and how the majority of searches on the Web are informational rather than navigational or transactional. This time, I’d like to explore the different types of informational content that you can use, and some ways you can incorporate it into your website. I came under fire last week [...]
  • Apple Remains Most Valuable Brand, While Facebook Falls & Yahoo Returns To Top 100 [Brandz] Apple is once again listed as the most valuable brand on earth, while Google inched closer to the top spot and Microsoft fell out of the top five in the 2013 Brandz Top 100 Most Valuable Global Brands. This is the eighth year that Brandz has compiled its list, which comes from research involving two [...]
  • Nutella Tells Fan To Stop Promoting It, Social Media Backlash Ensues In 2007, Sara Rosso, an American blogger living in Italy, created World Nutella Day to showcase her enthusiasm for Italy’s hazelnut-based spread, Nutella. Seven years on, someone at Nutella’s corporate parent, confectioner Ferrero SpA, decided they were not happy with this fan-led product promotion, prompting a social media backlash against the company. NOTE: See Nutella Gives In, Allows [...]
  • Transformative Analytics — Envisioning The Next Generation Of Social Media Marketing Tools I have a couple of cool tools in my kitchen: The Aero Press and the Vitamix. I love them both. The Aero Press is a convenient way to make a great cup of morning coffee. It helps me accomplish a habitual practice I engage in each day. But, the Vitamix (a high speed blender) has [...]
  • Google Sunsets Google Checkout To Put Focus On Google Wallet Google is putting Google Checkout out to pasture and placing its payment processing future solely on Google Wallet. The company has announced it will retire Google Checkout in six months. The news comes a week after Google announced several new features for the Google Wallet platform. The new Instant Buy Android API is designed to make [...]
  • The Shortcomings We Settle For In our business — media, marketing, publishing, ad tech or whichever combination with which you self-identify — on our most effusive days, we marvel at our own progress. It’s a point of pride to have participated in the evolution, regardless of when you dipped in your toe and joined it: 80s, 90s, later or even [...]
  • Behind Flickr’s New Pricing: Yahoo Really Wants To Show More Ads It looks like there’s something more to today’s series of Flickr announcements than just bigger images, more storage and a shiny, new design: Yahoo really wants to show more ads. As you probably heard, Flickr has upped its base storage for all users to an astonishing one terabyte of data. And that’s free. No charge. [...]
  • New Flickr Debut Puts Photos First, Free Terabyte Of Space For Each User Yahoo followed up its acquisition of Tumblr today with a relaunch of a “better, brighter Flickr” at a press conference in New York City. Yahoo CEO Marissa Mayer said she challenged the Flickr team to “make Flickr awesome again.” The new Flickr puts photos first. Acknowledging that Flickr had become a mishmash of small thumbnails, links and [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Other Items

Reputation Management

Social Media

Related Topics: Channel: Marketing Day | Marketing Day

Sponsored


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!