Marketing Day: May 23, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Google Scores Total Victory Against Oracle In Patent Suit

    According to reports just coming out, the jury in the Oracle-Google trial has found that Google did not infringe any of Oracle’s patents with Android. Thus there are no damages that Google must pay to Oracle. This is near total victory for Google. In an earlier phase of the trial Google was found by the jury [...]

  • Content Marketing: What Kind of Content?

    Sure, content marketing means developing content around your business, your products and your services. But content isn’t supposed to exist in a you-oriented void. Content is targeted externally; at customers, prospects, buyers, brand advocates, bloggers, the media, people participating in social networks, even potentially employees (if you’re recruiting). So the first rule of knowing what [...]

  • Staffing Your Email Team — 8 Key Roles

    Well-run email marketing programs account for as much as 20 percent of a retailer’s online revenue. While some might view that as an aggressive number, I am of the opinion that a fully-developed program, complete with lifecycle messaging, triggered programs, segmentation strategies, abandoned shopping cart series, etc., will drive even more than that. Whatever the [...]

  • Facebook Sued Over IPO Non-Disclosure Of Q2 Revenue Weakness

    The news keeps getting worse for Facebook. First, the IPO didn’t do as well as expected, though it made lots of people at Facebook very wealthy. Then came news that Facebook’s underwriters (banks) had to intervene on Friday to keep the stock from falling below the $38 offering price because demand was weaker than expected. [...]

  • Facebook Tests A Sleeker Timeline Layout For Profiles

    Facebook, notorious for tweaking and testing its layout, is at it again post-IPO. Talking Points Memo spotted a streamlined version of timeline that allocates less real-estate for friends, photos, and likes. Instead of pulling in profile/page information under the cover photo, simple icons exist: Here is a look at the current (non-test) version of Timeline: [...]

  • Facebook Settles Sponsored Stories Lawsuit, Terms Not Yet Disclosed

    As we reported back in December, a Sponsored Stories lawsuit was allowed to proceed against the social media giant as Facebook failed to have it thrown out. Today, the lawsuit was settled “in principle”at a federal court in San Jose, CA. Originally five Facebook members sued Facebook with claims that their privacy was infringed upon [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

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Blogs & Blogging

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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