Marketing Day: May 29, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Spider.io Earns MRC Accreditation For Viewable Impression Measurement

    In what could be a watershed moment for the ad viewability movement, web traffic analytics firm spider.io has earned accreditation by the Media Rating Council for viewable impression measurement. What sets the spider.io service apart is its ability to measure the viewability of individual display ad impressions across all major desktop browsers in any iFrame [...]

  • Facebook Starts Verifying Popular Pages & Profiles

    Following in the footsteps of both Twitter and Google+ (and Pinterest and other social networks), Facebook has started to verify a small number of Pages and personal profiles. There’s currently no way for a Page owner or regular user to request verification. Facebook explains how it determines which profiles and Pages might be verified this [...]

  • Tablet Market Share: iPad Remains Dominant, Samsung Shows Growth

    Regardless of what the IDCs, Strategy Analytics and Gartners show in terms of quarterly device shipments and marketshare forecasts, the “facts on the ground” continue to show the iPad driving far more traffic than any competing tablet device. That’s reinforced by Chitika’s new tablet traffic report. Based on millions of tablet-based impressions on its network [...]

  • SEOMoz Undergoes Major Rebrand – Changes Name To Moz & Launches New Analytics Software

    Search engine and social optimization software provider SEOMoz announced today they are undergoing a major rebranding initiative and changing their name to Moz, in addition to launching their newest software solution Moz Analytics. According to Moz CEO Rand Fishkin, the company has evolved beyond an SEO software company, now offering a more broad set of [...]

  • Picture Organization, Hashtags & Enhanced Photos Lead New Google+ iOS Update

    Last night, Google released a new version of Google+ that features a heavy dose of photo features. In addition to photo upgrades, the new app will include hashtag support, ability to update profile and cover photos and the addition of Google Offers in the stream. The new app is also now sans Hangouts as the [...]

  • Surprise: 98 Percent Of Smartphone Owners Don’t Watch Mobile Video — Study

    According to data released yesterday by Experian Marketing Services, US adults on average spend roughly an hour a day (58 minutes) on their smartphones. By comparison, according to data from InMobi, they spend 108 minutes per day using mobile media. It’s not clear whether the latter figure also includes tablets. According to the Experian data, [...]

  • Managing A Social Media Marketing Team

    The surgeon leans over the patient, whose abdomen has been surgically opened. “Forceps,” the doctor barks. The nurse hands the doctor a stainless steel instrument. Again the doctor demands, “scalpel!” The nurse dutifully hands the doctor the necessary tool. We’ve all seen the drill in countless films and television shows. But, the process of a [...]

  • Google Glass Integrates With Blogger Via Independent App

    Add Blogger to the short list of social/publishing platforms that can be integrated with Google Glass. Christopher Bartholomew, an independent developer, announced his new “Blogger Glassware” app Tuesday night on Google+. He’s making it available at myglassapps.com. At the moment, it works similarly to Facebook’s Glass app. Blogger publishers can shoot a photo with Glass [...]

  • Can Yahoo Go Native With Tumblr?

    When Yahoo spent $1.1 billion to buy social blogging platform Tumblr, there was a huge amount of discussion around what it meant. Whilst only Marissa Mayer and the Yahoo board can be anywhere near certain why the deal was done, what is clear is that this is part of an interesting experiment to decide what [...]

  • How Not To Pitch Your Infographic

    I love good infographics. And as the person who considers which third-party infographics we run, I appreciate a good pitch, one that demonstrates that someone is aware of what our site is about, what’s appropriate for us and doesn’t take a cookie cutter approach. That’s a good pitch. Here’s a bad one that I received [...]

  • Twitter Reaches Spam Lawsuit Settlement With Tweet Adder

    Twitter has settled its lawsuit against Tweet Adder, one of five companies that Twitter sued last year, accusing them of making tools that spread spam across its service. As AllThingsD first reported, the settlement places strict rules on what Tweet Adder is allowed to do with its current software — primarily, it has to play [...]

  • Planning A Pinterest Contest? Don’t Forget One Pin Is Plenty

    In an attempt to keep marketers from diluting Pinterest’s core value of quality over quantity, the image-focused social media site updated contest guidelines earlier this year, adding a list of “Dos” and “Don’ts” for brands wanting to host Pinterest contests. Pinterest’s compliance language makes it clear that they are in no way responsible for any [...]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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