Marketing Day: May 3, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Consumers Union Aggressively Challenges Facebook On Privacy

    The Consumers Union, the entity behind Consumer Reports, is launching an aggressive campaign for a national privacy law that would offer more transparency and control to online users in connection with data mining, online ad targeting and tracking. In particular, Consumers Union is taking aim at Facebook as the exemplar of practices that it believes [...]

  • Who’s Winning The Browser Wars? It Depends On Whom You Ask

    A couple of recent articles have looked at the current state of browser usage, but they don’t agree on which browser is No. 1 right now. On Wednesday, Shareaholic — the social media button provider — shared a chart showing browser usage in April across more than 200,000 publisher sites that use its buttons. According [...]

  • How to Convince Your Management Team To Test And Optimize Your Website

    It’s accepted wisdom that testing and optimizing your website is crucial to creating relevant and seamless experiences for your customers and increasing conversion rates. Something as straightforward as search keyword testing can result in as much as a 67 percent increase in conversion. But whether it’s testing your landing pages, keywords, navigation or design, doing testing [...]

  • The Rise Of Local Mobile Pay-Per-Call – 3 Tips For SMBs

    Local mobile pay-per-call advertising has kicked into high gear in 2012 — in fact, we recently reported 30 times the number of mobile pay-per-call ads in Q1 2012, when compared to Q1 2011. Since mobile devices are not only search tools but phones at their core, mobile pay per call is a natural ad model [...]

  • Facebook Launches Open Graph Action Links For Apps

    Facebook applications will be getting a bit more customized thanks to a new Open Graph feature, action links. Instead of just liking an actionable item, apps will be able to leverage the Open Graph Platform to customize the links that are shared. For example, instead of liking a recipe from NYCCookbook, a user can “save” the recipe. [...]

  • Yelp Reports $27 Million In Quarterly Revenue But Higher Loss

    Yelp is growing and that’s reflected in their numbers for Q1, 2012. The company said that it made $27.4 million in revenue for the quarter, which represented 66 percent growth vs a year ago. However its net loss was more than 3X the loss a year ago ($9.8 million vs. $2.8 million) based on international [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

Email Marketing

General Internet Marketing

Local Marketing

Mobile Marketing

Reputation Management

Search Marketing

Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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