Marketing Day: May 31, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Google Applies For .google, .docs, .youtube & Reportedly More Than 50 New Domain TLDs

    If Google is successful, web users will someday be able to visit pages on new domains that end with .google, .youtube, .docs and even .lol. The company has confirmed its participation in the Internet Corporation for Assigned Names and Numbers’ (ICANN) application process for new generic top-level domains (TLDs), which ended last night. Shortly before [...]

  • Pew: Daily Twitter Usage Has Quadrupled Since 2010

    The Pew Research Center’s Internet & American Life Project has released new survey based findings about Twitter usage in the US. Overall 15 percent of online adults say they use Twitter, with 8 percent doing so daily. That compares with 13 percent who reported being Twitter users last year. Yet the number of daily Twitter users has doubled [...]

  • Meeker: Mobile Advertising A $20 Billion Opportunity In US

    Mobile advertising will come in somewhere around $2.5 to $3.0 billion in the US this year. However Kleiner Perkins’ Mary Meeker, who is a former Morgan Stanley analyst, says the opportunity is roughly $20 billion. Among the 110 slides in her presentation to the D10 conference yesterday is one that illustrates her thinking on this [...]

  • Post IPO Report: Facebook Drops In Customer Loyalty Ranks, Down 7% In Brand Equity

    The Facebook IPO has been a disaster for the social network, not just financially. BrandKeys, a brand and customer engagement consultancy, reports that the networking giant dropped from #1 to #5 in the Social Networking Category in their Customer Loyalty Engagement Index. The index polls over 49,000 consumers, 83 categories and 600 brands. As recently as February [...]

  • Facebook Adds New Roles For Page Admins & Ability To Schedule Posts

    New administrator levels are rolling out to Facebook pages today, each with a unique set of permissions and allotments. There will now be 5 separate rolls for admins: Manager Content Creator Moderator Advertiser Insights Analyst The following chart from Facebook shows the permissions for each of the separate roles: In addition to the admin roles, post scheduling has been released [...]

  • Too Many Companies Are Ignoring Mobile Web Traffic

    Marketers are all talking about the massive growth in mobile web access, both in the United States and around the world, but something important to note is that web development teams have been a bit slow to provide mobile specific experiences. This article will look at what percent of sites have developed a mobile-specific website [...]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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