Marketing Day: May 8, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: For Social Success, Post To Twitter & Facebook In Early Afternoons, Tumblr In Evenings When’s the best time to post to social media platforms to ensure your content is most seen? […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- For Social Success, Post To Twitter & Facebook In Early Afternoons, Tumblr In Evenings
When’s the best time to post to social media platforms to ensure your content is most seen? URL shortening service Bitly has crunched some new numbers. Success on Twitter and Facebook means posting in the early afternoons, while Tumbr likes the night life. Bitly looked at the amount of clicks that links posted through its […]
- Google+ Invades Gmail: New Google+ Notifications Hit The Inbox
Today on the official Gmail Blog a new feature was announced, Google+ notifications in Gmail. Basically this change brings Google+ interactions directly into a user’s inbox. If a user opts in to have Google+ notifications delivered to their inbox, they can respond, +1 and more. Here’s an example from Google’s post which illustrates the change, which begins […]
- Facebook, Washington Settle Suits With Alleged ‘Likejacker’
Adscend Media, the company accused earlier this year of running “likejacking” campaigns on Facebook, has settled separate lawsuits with both Facebook and the state of Washington. CNET reports that the company agreed on Monday to settlement terms with Washington Attorney General Rob McKenna. In that settlement, Adscend Media agreed to stop spamming Facebook users and […]
- MySpace Settles FTC Charges Related To Sharing User Data With Advertisers
Social network MySpace told users it wouldn’t share personally identifiable information (PII), but then it gave advertisers individual Friend IDs that could be easily connected with user profiles and the information publicly posted there, according to the Federal Trade Commission. The agency says MySpace also incorrectly told users it complied with the U.S.-EU Safe Harbor […]
- Facebook Launches New Webinar Series Geared Towards SMBs
Today Facebook announced a new series of free webinars to help arm small to medium sized businesses with Facebook Marketing knowledge. Two separate tracks have been created in the Facebook Classroom, each for different skill sets. The Wednesday 4 step track is a series, and each Tuesday a newbie webinar will be held. Schedule for Wednesday webinars (all webinars […]
- Most Mobile Time Spent In Apps: Google Has Top Reach, Facebook Has Highest Engagement
Mobile analytics provider Flurry reported previously that people are spending huge amounts of time with mobile apps, more time than with the mobile browser and more time than on the PC. This may seem to some implausible, but comScore adds further credibility to the findings with its first “Mobile Metrix 2.0″ report. The data show […]
- Bridging The Digital Divide – From Consumer Data To Consumer Engagement
Consumer behavior has been in constant flux since the beginning of the Internet, but perhaps more than ever before, consumers today are setting the pace for digital marketers with the rapid evolution in how they shop online, connect with friends, and engage with content and advertising. They are in a fluid state, flowing freely between […]
- Chrome Extension ‘Do Share’ Allows For Google+ Post Scheduling
One of the largest issues that many users have with the Google+ is that it isn’t an open platform and lacks a useful API (a hangouts API does exist). While some companies were able to partner with Google+ for 3rd party management the lack of an API makes custom solutions a bear for developers. However, a new Chrome Extension, […]
- Nevada Approves Google Auto-Driving Cars, Issues “AU” Plates With Infinity Symbol
Forget it, Las Vegas Strip. Move over Area 51. Perhaps cruising up the Extraterrestrial Highway will be Nevada’s latest tourist attraction, Google auto-driving cars sporting new autonomous vehicle license plates. Google has been working to get official approval to test its self-driving cars in several US states. They’ve operated in California, where so far they’ve […]
- Report: Use of Facebook Social Reader App Is Plummeting
Last September, WaPo Labs (a division of The Washington Post Co.), launched the Washington Post social reader app to make reading and sharing news instant. Today, the app appears to be losing some of its steam. The social reader has upset many users as some people don’t like the fact that others can see what […]
- Oracle vs Google Split Decision: Jury Finds Copyright Infringement But Deadlocks On “Fair Use”
According to published reports, a federal jury earlier today delivered a mixed result in Oracle v. Google. The jury found that Google had in fact infringed on Oracle’s Java copyright (by virtue of its Sun Microsystems acquisition) in using some Java code in Android and related APIs. However it deadlocked on the question of whether […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Can There Really Be 85 Types Of Unnatural Links?
- 8 Steps To Maximize Success In Global Site Migrations
- Google Webmaster Tools Cleans Up With Dashboards, New Navigation & More
- Time To Reap What You’ve Sown From Keyword Seeds
- SMX London Keynote: Google’s Amit Singhal On The Future Of Search & Online Marketing
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Summit Central 2012 Exhibitor Guide and Agenda at a Glance, www.affiliatesummit.com
- 3 Ways To Find Products to Promote Via Affiliate Marketing, www.missyward.com
- 4 Affiliate Marketing Strategies That Drive Conversions, ClickZ
- Affiliates Learn the Basics of PPC Set Up, www.sarahbundy.com
Blogs & Blogging
- How To Monetize Your Blog: Most Popular Ways and Affiliate Options, www.amnavigator.com
- Of Blog Design Changes and Looking to the Future, dannybrown.me
- Are You Setting Up WordPress For SEO Success?, www.seomoz.org
- What Does the Face of the Blogger of Tomorrow Truly Look Like?, www.thesaleslion.com
Business Issues
- Yahoo’s Board Presses CEO Hiring, Wall Street Journal
- Groupon’s merchant payments eyed ahead of results, Reuters
- Twitter Stands Up For One Of Its Users, www.aclu.org
- Why Facebook and Silicon Valley owe it all to Moscow, GigaOM
- Yahoo CEO Scott Thompson’s forgivable sin, Reuters
- Yahoo Director in Charge of Botched CEO Vetting to Step Down, allthingsd.com
- Yahoo! Board of Directors Forms Special Committee to Review CEO Academic Credentials, pressroom.yahoo.net
Content Marketing
- 5 Ways To Benefit From Customer Video Testimonials, tweakyourbiz.com
- Content marketing in highly regulated industries, Web Ink Now
Conversion Optimization
- The Importance of Maintaining "Scent" for CRO, www.distilled.net
Email Marketing
- 5 Mobile Email Marketing Tips, www.spydertrap.com
- Email Marketing Hall Of Shame: 3 Classic #Fails To Avoid, AIM Clear Blog
- Email Marketing: 208% higher conversion rate for targeted emails over batch-and-blast, MarketingSherpa
General Internet Marketing
- Content is No Longer King, allthingsd.com
- Is Your Traffic Mix Efficient?, www.bryaneisenberg.com
- Sun Tzu and the art of digital marketing strategy [Part 2], www.smartinsights.com
Internet Marketing Industry
- Please Do Not Make Pinterest Resumes a Thing Now, www.betabeat.com
- Why did they go? What I learned about turnover, wilreynolds.com
Mobile Marketing
- Home Is Where the Tablet Is, www.emarketer.com
- How will the EU cookie law affect mobile marketing?, econsultancy.com
- Survey: 37% Used M-Wallet in Last 90 Days, www.screenwerk.com
Other Items
- Abraham Lincoln Filed a Patent for Facebook in 1845, natestpierre.me
Search Marketing
- Link Building A-Z Guide – Definitions & Terms, searchenginewatch.com
Social Media
- Maximize Visibility with Google+ Optimization, www.edelmandigital.com
- A better Google+ notification experience in email, Official Gmail Blog
- Beginner Tips For Your Corporate Twitter Publishing Schedule, socialfresh.com
- Facebook Dominates Mobile Social Networking, www.digiday.com
- How to avoid scammy social share article and video apps on Facebook, share.jangro.me
- Hulu To Users: Connect Your Facebook Account Or No Social For You, Forbes
- Pinterest vs. Facebook: Whose users spend more?, GigaOM
- Pinterest’s Facebook App Is On the Rise with 2.5 Million Daily Users, socialtimes.com
- Reddit Sync Lets You View Images Inline, socialtimes.com
- The Guardian: Yep, it was “major changes” by Facebook that caused drop in social reader traffic, Nieman Journalism Lab
- Viddy Hits 26M Users, thenextweb.com
- Well, Now We Know What Future Versions Of Twitter’s iPad App Will Look Like, www.businessinsider.com
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