Marketing Day: May 8, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Glass Gets A Software Update That Tightens Ties To Google+ Less than two days into my Google Glass ownership and I’m already getting a software update. As Phandroid first reported, […]
Barry Schwartz on May 8, 2013 at 4:51 pm | Reading time: 6 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Google Glass Gets A Software Update That Tightens Ties To Google+
Less than two days into my Google Glass ownership and I’m already getting a software update. As Phandroid first reported, the Google Glass software is getting the “XE5″ update — XE stands for “Explorer edition” — and I’ll be able to check it out as soon as I get a chance to plug the device […] - Klout To Compete With Quora In Social Q&A Space With New ‘Klout Experts’ Product
Watch out Quora; Klout is coming. The popular social influence tool, Klout, is launching a new product that is geared to help provide human answers from the Web’s top influencers – ‘Klout Experts.’ This product will allow users to answer questions in 300 character responses on topics that they are deemed to be influential in. […] - Infographic: 10 Years Of LinkedIn
To celebrate its 10th birthday, LinkedIn has created an infographic with interesting stats about the service, including membership growth by year, by country, and the most popular company pages. Want the infographic for yourself? You’ll find it here: LinkedIn Celebrates 10 years of Brand Relationships. LinkedIn also created an interactive “gallery” timeline that offers a brief […] - Study: WordPress Grabs More Share Of Top 100 Blogs
WordPress continues to gain in popularity among top blog publishers. The blogging platform’s market share rose to 52 percent, up from 48 percent last year, according to Royal Pingdom, which uses the Technorati Top 100 blogs list for its annual study. To get a sense of WordPress’ growth trend, in Royal Pingdom’s first study in 2009, […] - With New Gmail And Chrome Integrations, Is Google Trying To “Colonize” iOS Devices?
Is Google simply trying to create a better user experience on the iPhone and iPad or is it trying to “colonize” iOS with its apps? It all depends on your point of view — though, it’s probably a bit of both. When the new Gmail app for iOS was released May 6, immediately, inflammatory headlines […] - Springtime For Twitter: How The Social Media Service Has Blossomed Into A Real-Time Media Giant
I hadn’t seen my old high school pal in about 20 years. As we sat at a bar overlooking Grand Central Station in New York, he told me that he, too, was in social media — something involving sentiment analysis. “Oh, sure,” I said, “many social media tools use sentiment analysis — and it’s always a big […] - The ABCs Of A/B Testing
Testing should be at the core of your email marketing program. Not only does it help you understand the impact you’re making, but it gives you a much fuller understanding about your customers’ behavior and preferences. It not only tells you where you’ve been, but where you should (and shouldn’t go with your campaigns. A/B testing is the […] - Google Glass Diary, Day 1: Getting Started With Google Glass
With an open mind and help from a Google staffer showing me how the device works, it was pretty easy to see some compelling use cases within the first hour that I was a Google Glass owner. On Monday, I visited Google’s Mountain View headquarters for my onboarding appointment with a Glass specialist. Marketing Land/Search […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- AdWords Ad Group Mobile Bid Adjustments Roll-Out Starts Today
- Enhanced Campaigns: New ‘Set Bid Adjustment’ Button Added For Bulk Edits
- Yahoo Announces New Search Tools & Upgrades In Their Continued Battle To Win More Of The Search Market
- Attention Merchants: New Changes To Google Shopping Feed Specifications
- Klout Integration Pushes Human Powered ‘Expert’ Answers Atop Bing’s Search Results
- Why Vertical Search Is Threatening Google’s Reign
- No, Publishership Isn’t Coming Soon To Google Search To Join Authorship
- How to Use The Keyword Planner — The New Keyword Tool From Google AdWords
- Google Celebrates The Iconic Work Of Graphic Designer Saul Bass
- Even If Yahoo Wants To Leave Microsoft, Here’s Why It Can’t
Online Marketing News From Around The Web:
Analytics
- Should brands take a less is more approach to big data?, Responsys
- Stephen Wolfram Adds Analytics to the Quantified-Self Movement, www.technologyreview.com
Blogs & Blogging
- 12 Blogging Income Streams [And the Story of My 10 Year ‘Overnight’ Success], ProBlogger
- Why Your Business Needs A Blogging Strategy, tweakyourbiz.com
Business Issues
- Yahoo’s Mayer Has Met with Hulu Execs in a Preliminary Look-See, All Things D
- AOL Q2 2013 Earnings, AllThingsD
- Chute raises $7M led by Foundry Group, unveils Ads, a platform adding real-time media into banners, thenextweb.com
- Facebook Names Europe Chief, Wall Street Journal
- Google under pressure to cut $5bn valuation of smartphone patents, m.guardiannews.com
- Groupon beats street with higher than expected Q1 revenue of $601.4 million, EPS of $0.03, The Next Web
- Marissa Mayer’s moonshot: Yahoo on every device, CNET News
- Yahoo experimenting with Google Glass, CEO Mayer says, CNET
- Zuckerberg nemesis Aaron Greenspan sues Facebook again (plus the rest of Silicon Valley), The Next Web
Content Marketing
- This Is What Matters: 4 Pillars of Your Content Marketing Success, www.zemanta.com
Copywriting, Design & Usability
- How to Immediately Become a More Productive (and Better) Writer, Copyblogger
- Responsive Website Design: Everything You Need To Know [10 Infographics], www.bitrebels.com
- The Anatomy of a Perfect Web Page, www.hitreach.co.uk
General Internet Marketing
Mobile/Local Marketing
- Adoption Comparison: HTC One and Samsung Galaxy S IV, chitika.com
- Localytics Adds Features To Complete The Picture For Mobile App Developers And Marketers, TechCrunch
Social Media
- 26 Social Media Marketing Tips from the Pros, Social Media Examiner
- How Any Business Can Take Advantage of Pinterest, Search Engine People
- How General Electric uses Facebook, Twitter, Pinterest and Google+, econsultancy.com
- How to Schedule Social Media Posts, Business 2 Community
- McDonald’s shamelessly exploits Cleveland rescue, www.latimes.com
- Refreshed LinkedIn Today Offers a New Way to Discover Content with Channels [SLIDESHOW], LinkedIn Blog
- The Twitter conundrum: Why are so many brands ignoring tweets?, www.healthcarecommunication.com
- Travelers Worldwide Look to Google+ as a Research Tool, eMarketer
- When’s the best time to ‘pin’?, Internet Retailer
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