Marketing Day: May 9, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Is Pinterest Sending Less Referral Traffic? One Report Says So

    After peaking in February, referral traffic from Pinterest has declined for two consecutive months. That’s according to new data from the social sharing tool provider Shareaholic. Analyzing traffic to the 200,000 publishers that use its social sharing buttons, Shareaholic shows traffic from Pinterest representing 0.74 percent of all traffic during April, down from 0.8 percent [...]

  • The Google+ iPhone App Gets A (Much-Needed) Major Overhaul

    Love or hate Google+ itself, there’s one thing that almost everyone could agree on: Its iPhone app has looked and behaved like something Google cooked up as a last-minute afterthought. No more. Google has just announced a much-needed overhaul of the Google+ iPhone app and … while I can’t speak to how it works yet [...]

  • Google Maps For Android 6.7 Has Indoor Walking Directions, Nearby Offers

    Google Maps 6.7 for Android brings richer indoor mapping with walking directions. It also incorporates nearby Google Offers and displays those on a map. The “nearby offers” functionality has been available on apps such as Foursquare and Yelp for some time. Other mobile deal apps, such as Scoutmob or Citysearch, also show you nearby offers [...]

  • Report: July Release Of Foursquare App To Include Personalized Coupons

    Social check-in service Foursquare will start displaying personalized coupons as a part of its application in July, according to a report in the Wall Street Journal. When the start-up releases the next version of its mobile app, it will include functionality that displays promoted personalized local specials purchased by advertisers. For merchants, offering specials is [...]

  • The Worthless Battle Between Direct Response And Branding

    “I don’t get why you keep saying ‘direct response.’ I don’t get that term — it just doesn’t make sense to me. Everything we do is direct response. There isn’t a single piece of marketing we run that is not designed to get a response.” And with those few words, I felt dumb. For more [...]

  • Mobile URLs vs. Single URLs: Making The Right Decision For Your Company

    The Bing statement about mobile SEO last month, which followed Google’s announcement about the new smartphone crawler in December, has sparked some discussion, and given mobile SEO some time in the spotlight. The debate has been interesting, but all of it seems to focus a bit too much on the wrong question. The search engines all [...]

  • Facebook’s Ad Creation Tool Redesigned To Add Simplicity

    Facebook has redesigned the Ad Creation tool adding a more streamlined, intuitive approach to creating ads. The biggest changes are layout based and give users a simpler path to creating their ads. The biggest change is the first step, the destination. Users can choose an external URL, page, domain, application, place or event. Each of [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing


Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Email Marketing

General Internet Marketing

Internet Marketing Industry

Local Marketing

Mobile Marketing

Reputation Management

Search Marketing

Social Media

Related Topics: Channel: Marketing Day | Marketing Day


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!