Marketing Day: Mobile Video Ads Rising, Facebook Launches Audience Insights Tool & More

mday240pxHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Report: Mobile Video Ad Consumption Rises, Native Ads Yielding Higher Engagement Rates

    Celtra issued its Mobile Display Ads Performance Report covering the first quarter of 2014 today. The report shows ad performance rates leveled off for the first time since Celtra began reporting on it in 2012. However, areas of growth include video ad consumption, and native ads performed quite strongly. Native ad formats accounted for just […]

  • Drill Into All Of The Market Data With ‘Facebook Audience Insights’ For Ads

    A new targeting and intelligence tool from Facebook will make targeting specific personas and conducting audience research quicker and easier than ever. Launching today is “Facebook Audience Insights” that allows marketers to dive into specific target audiences and uncover demographic and behavioral data. The tool is located in Facebook Ads Manager and lets users drill […]

  • Infographic: Everything You Need To Know About Real Time Bidding For Display Ads

    Real time bidding, or RTB, is nothing new to search marketers. They’re used to the concept that all advertisers are constantly bidding against each other in real time for good ad positions on Google, Bing and other search engines. But RTB has continued to grow in the display ad space, where advertisers compete with each […]

  • Coke Uses Drones To Deliver Messages Of Appreciation To Migrant Workers

    In Singapore, most everything has been built by migrant workers. They are an unseen, invisible segment of the population that go largely unnoticed by the city’s residents. They live far from their homes and families and are isolated from their culture. Working with Ogilvy & Mather Singapore, Coca-Cola decided to show some love and appreciation […]

  • Study: Original Digital Video Programming Now Reaching 52 Million Viewers Per Month

    An in-depth study of online video viewing habits conducted by the IAB, in conjunction with media research provider GFK, found original digital video content consumption for US adults is up 15 percent over last year’s numbers. The research from the Original Digital Video Consumer Study shows original content is generating an audience of 55 million […]

  • What Can Keyword Planner Tell Us About Mobile Search Behavior?

    If you were to ask the question posed by the title of this article a month ago, the answer would be: nothing. Unfortunately, when Google sunsetted the Keyword Tool and replaced it with Keyword Planner in July of last year, one of the things marketers lost was the ability to see traffic by device. But […]

  • 3 Steps To Get Started With Cross-Channel Analysis

    We are currently living through a Cambrian-level explosion of marketing channels. It seems like there is a new channel or device popping up every year, each with a new set of metrics, media and strategies. In the future, each marketing manager or analyst will be responsible for managing media across a greater number of different […]

  • Study: Emotionally Charged Super Bowl Ads Outperformed Spots Featuring Celebrities

    After analyzing the success of this year’s most shared Super Bowl ads, video metrics firm Unruly found the more popular ads relied on emotional responses versus star power. Unruly’s The Science of Sharing: Super Bowl XLVIII report evaluated fourteen online video ads from this year’s Super Bowl, and revealed only three of the top 12 […]

  • Facebook Delivers “BabyMan” To Your NewsFeed: Progressive’s Popular Ads Become The First Video Units

    Just two months ago, we found out that Facebook was ready to start selling video ads. It seems that they’ve found the perfect match for their test flight. Progressive has become the first Video advertiser with their 15 second ‘BabyMan’ spots. The commercials are a perfect fit for the Facebook audience as they are geared […]

  • Understanding Live Intent Data: Lifting The Veil Over Marketers’ Eyes

    In last month’s column, “Real Time” In Display Advertising Doesn’t Really Mean Real Time, we discussed how despite the industry talking about doing “real-time marketing” or “real-time bidding” (RTB); in most cases, they are not actually using real-time techniques to run their campaigns. The media itself might be traded in live auctions, but the data […]

  • AOL, Google, Facebook, Twitter Launch To Take On Ad Scams

    In an effort to address the plague of deceptive advertising which pocks the online ad industry, several of the biggest players are pooling their resources. Today, AOL, Facebook, Google and Twitter announced the launch of to expose and educate consumers about malicious advertising. The organization’s aim is raise awareness among consumers as well as […]

  • Mini-Case Study: Poo-Pourri Targets Twitter For Sweet Smelling Results

    You probably have seen the “Girls Don’t Poop” video. If not, click the embed above before you continue reading. Hilarious, right? Poo~Pourri rode those laughs — and a fortuitous post by Huffington Post — to a viral hit last September. It got millions of views within hours and now has more than 26 million. “I […]

  • Marin Software Names David A. Yovanno As CEO, Reports Q1 Revenue Up 33 Percent

    Today, Marin Software announced David A. Yovanno will be filling the CEO role being vacated by founder Chris Lien, who will assume the role of Executive Chairman. The company also released its first quarter earnings report for 2014, showing revenues increased 33 percent to $22.8 million, up from $17.2 million the previous year. Lien founded […]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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