Marketing Day: Mobile Video Ads Spike, Top YouTube Ads & Yelp Helps Restaurants

mday240pxHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Mobile Video Ad Inventory Skyrockets, More Than Tripled In Q1 [Report] Mobile video ad inventory grew exponentially last quarter. In the US, the number of mobile video ad auctions increased 350 percent from the previous quarter according to TubeMogul’s Q1 2014 update on the programmatic video advertising market. The average number of mobile video ad auctions on the TubeMogul platform topped 860 million in Q1, up […]
  • Nike’s World Cup Spots Rank No. 1 & No. 6 On YouTube’s List Of Top Ads For April YouTube has released its top video ads from April, with World Cup spots from three different brands making the list. At No. 1, Nike’s “Winner Stays” video featured a number of World Cup players, including Cristiano Ronaldo, Neymar Jr. and Wayne Rooney. The ad earned nearly 50 million views last month, more than twice as […]
  • Yelp Introduces Free Restaurant Reservations Yelp is getting deeper into transactions. One manifestation of this is restaurant reservations. In July of 2013, Yelp bought reservations provider SeatMe. Today, it’s announcing free restaurant reservations: Business owners can set up the free Yelp Reservations capability through their Yelp Business Owners Account and start filling tables with the millions of people that come to Yelp […]
  • Nearly 75 Percent Of Female Millennials Enrolled In Retail Loyalty Programs Among top US retailers, Kohl’s enjoys the highest percentage enrollment of Millennials (18 – 33 years old). That’s according to survey data from white-label retail loyalty platform provider PunchTab. The firm conducted two separate surveys of more than 1,000 US Millennials in late 2013 and early 2014. Kohl’s is one of the largest US retailers […]
  • Tech Studio ‘Science’ Tags Delicious As A New Acquision The Santa Monica-based, tech studio Science has bookmarked a new property for their portfolio: Delicious. Science is a fund/incubator/studio/adviser that helps to grow start-ups, helping the likes of Dollar Shave Club, Urban Remedy and Medium Corporation. Delicious was formerly owned by Chad Hurley and Steve Chen of AVOS Systems (also the founders of YouTube.) Delicious […]
  • Say Hello To The Content Marketing Stack You know about ad stacks, right? Get ready to say hello to the next big thing in content marketing technology: the content marketing stack. Content stacks aren’t here yet, but they’re coming. In the next couple of years, I expect we’ll see offerings from the big enterprise players: Adobe, Oracle and Salesforce.com. (IBM has a […]
  • Perfect Audience Launches Peer-To-Peer Retargeting: Directly Target Others Sites’ Visitors What if you could “retarget” the audiences of specific websites that likely have similar visitor profiles as yours? The self-serve retargeting platform, Perfect Audience, has begun testing this concept with roughly 100 of its customers. The company’s new service, Perfect Audience Connect, offers gives advertisers a way to connect with other companies they are familiar […]
  • Google Analytics Adds Content Groupings In Behavior Flow For More Intuitive Visualizations This week, Google added Content Groupings in the Behavior Flow area of Google Analytics. Behavior Flow provides a visualization of how users navigate through your site and where they dropped off by landing page, source, medium or any other dimension. Now you can see those flows by Content Grouping. Content Groupings were launched in December […]
  • For Golf Fans, Live Leaderboards Make Pre-Roll Ads Less Annoying Here’s one for PGA fans and, really, anyone in advertising who thinks pre-roll ads should be useful, rather than pointless hoops through which people must jump before getting to the content they wanted in the first place. Working with online video ad firm Eyeview, ad agency Doner Media is bringing some useful functionality to PGA […]
  • 5 Steps To Becoming A Customer-Centric Marketing Organization The “holy grail” for retailers may well be the possibility of becoming truly customer-centric in every facet of their business — from customer service to marketing to supply chain. For marketing teams in particular, being able to communicate the right message to the right customer at the right time is critical. Customer-centric marketing allows you […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Social Media

Video

Related Topics: Channel: Marketing Day | Marketing Day

Sponsored


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!