Marketing Day: MSFT Earnings, Gundotra Leaves Google & Facebook’s New “Newswire”
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Microsoft Revenue $20.4 Billion For Q3 2014 Beats Estimates; Search Advertising Up 38 Percent In the first earnings report since Satya Nadella took the helm as CEO, Microsoft today announced revenue […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Microsoft Revenue $20.4 Billion For Q3 2014 Beats Estimates; Search Advertising Up 38 Percent
In the first earnings report since Satya Nadella took the helm as CEO, Microsoft today announced revenue of $20.4 billion for third fiscal quarter of 2014, beating analysts’ estimate of $20.38 billion. Earnings per share came in at $0.68 per share, also beating estimates, which had pegged per share earnings at $.063. Revenue was essentially […]
- Study: Retail Website Page Load Times Are 47% Slower Than 2 Years Ago
According to a new report from Radware, the time it takes for a retail website to load is getting worse, with load times now 47 percent slower than in 2012. Analyzing the top 500 retail websites, Radware’s Ecommerce Page Speed and Web Performance State of the Union report found the median load time for ecommerce […]
- Official: David Besbris Will Be New Head Of Google+, Takes Over For Departing Vic Gundotra
The head of Google+ and Google’s social efforts, Vic Gundotra, announced that he’s stepping down today. Google has confirmed that his replacement will be, as Re/code sources speculated, the current vice president of engineering for Google+, David Besbris. Re/code broke the news of Besbris taking over according to its sources, but Google itself didn’t confirm […]
- This Poster Made Out Of Missing Children Stamps Led To The Return Of Two Children
For the past year, a growing number of Canadians have been using real postage stamps to raise awareness of missing or exploited children in Canada each year. It would seem it’s their version of the milk carton. Using stamps as the centerpiece of this initiative was the idea of Lowe Roche, which also designed and […]
- Target Television Watchers Around The World As Twitter Expands TV Conversation Targeting
Today, Twitter is rolling out the ability to target users who are actively talking about a TV program to a handful of locations across the world. This targeting type allows advertisers to market to those who are watching a specific program whether it’s “Tu Cara Me Suena” in Spain or “Big Brother Brasil” in Brazil. […]
- 200 Tickets Left for SMX Advanced – Register Now!
Time is running out to register for SMX Advanced. With just 200 tickets left, we’re likely to sell out again this year… the 8th in a row. Why does SMX Advanced sell out? The program: You’ll participate in expert-level sessions that don’t stop to explain the basics. Advanced sessions on SEO, paid search, mobile marketing, […]
- Google Analytics Makes It Possible To Share More Assets Via Its Permalink Solution
Google Analytics announced it’s now possible to share more assets using the Permalink Solution. “Permalink has been around for a while as a means to share assets. We just enabled new asset classes – such as goals – to be shared via this functionality,” said Google Analytics product manager Stefan Schnabl. According to the announcement, […]
- Facebook Steps Into Fitness Tracking With Moves App Acquisition
Facebook is set to purchase ProtoGeo Oy, the Helsinki, Finland-based company behind Moves fitness app, announced the start-up in a blog post. The latest app to join the Facebook portfolio, Moves tracks user’s daily activity on iPhone and Android phones. According to the company, the Moves app has been downloaded more than 4 million times […]
- Facebook Continues Their Social News Push With New Editorial “FB Newswire” Accounts
Facebook is quickly becoming the go-to source for news and an irreplaceable tool for media and reporters. Today, Facebook has announced a new resource powered by Storyful that will uncover breaking and newsworthy content. The new accounts will be active on Facebook at Facebook.com/FBNewswire and on Twitter at @FBNewswire. The posts from FB Newswire can […]
- Report: Android Beats iOS In Mobile Ad Traffic But iOS Still Leads In Mobile Ad Revenue
Opera Mediaworks released a report showing mobile ad traffic and revenue, where for the first time, Android has overcome iOS in mobile traffic impressions. The report shows Android with a 42.83% share in mobile ad traffic, with iOS trailing at 38.17%, followed by Blackberry with 1.14%. On the revenue end, iOS has 52.27% followed by […]
- Google Wallet & Apple Passbook: A Brand’s Next Best Friends
Recently, the industry has seen a considerable amount of buzz surrounding mobile wallet applications such as Google Wallet and Apple’s Passbook. Defined as an effective mobile solution for providing customer loyalty rewards and savings, there’s no question as to why these apps are becoming more popular. Even though consumers have expressed a desire for mobile […]
- Mark Zuckerberg & Sheryl Sandberg Want Facebook Ads To Delight You As Much As Any Other Content
Mark Zuckerberg and Sheryl Sandberg, Facebook’s top two executives, talked about a grand vision for Facebook advertising during the quarterly earnings call Wednesday. The goal, each stressed, is to make people like ads as much as any other piece of content. That’s a lofty — some would say impossible — quest. But the journey might […]
- “We’re Very Proud” Says Cook After Apple Posts Q2 Revenue Earnings Of $45.6 Billion
Apple released its Q2 2014 earnings this afternoon, reporting $45.6 billion in quarterly revenue. According to the announcement, Apple’s Q2 revenue is up compared to last year’s second quarter revenue which totaled $43.6 billion. The company claimed a net profit of $10.2 billion for the quarter and gross margins at 39.3 percent. “We’re very proud […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- 200 Tickets Left for SMX Advanced – Register Now!
- Yandex Reports 62% Share Of Russian Search Market With Q1 2014 Revenue Up 36%
- This AdWords MCC Script Will Save You An Hour Every Day!
- Google Adds New Features To The Keyword Planner Tool
Online Marketing News From Around The Web:
Analytics
- 6 Questions for 6 Analytics Experts, www.orbitmedia.com
Blogs & Blogging
- 12 Types of Blog Posts to Drive More Traffic to Your Blog, Social Media Examiner
- 5 Mistakes that are Holding Back Your Blog’s Success, www.bloggingpro.com
- 8 Stops on the Path to a Better Blog, Convince and Convert
- The Reasons Why Blogging for Profit over Passion Will Lead You to Failure, www.blogherald.com
- What is the Best Content Strategy for Business Blogs?, Pushing Social
Business Issues
- Apple, Google agree to settle antitrust lawsuit over hiring deals-filing, Reuters
- Apple’s Cook on New Products: ‘Take the Time to Get It Right’, Wall Street Journal
- comScore Media Metrix® Ranks Top 50 U.S. Desktop Web Properties for March 2014, comScore
- Facebook Closes in on Google in DC Lobbying Spending, Wall Street Journal
- Google’s Glass Explorer Program Was A Social Experiment That Backfired, Forbes
- Larry Page Tried To Sell Google For $1.6 Million — $358 Billion Less Than It’s Worth Today, Business Insider
- Larry Page: The Untold Story, Business Insider
- No, Google Glass is not available for everyone, androidcommunity.com
Content Marketing
- Branded Content With ‘Good Enough’ Writing Will Sink Native, Ad Exchanger
- How FTSE 100 Companies Use "Boring Content" To Make Billions, Koozai
Conversion Optimization
- 3 Tactics and 4 Tools to Lift Your Conversion Rate, Crazy Egg
- How to Find the Actionable Insight in Every A/B Testing Case Study You ‚ÄãRead, Unbounce
- We Increased Our Conversion Rate 700% in One Month. Here’s How!, www.usertesting.com
Display & Contextual Advertising
Domaining
- Republicans Set to Roll Out ‘.GOP’ Web Addresses, Wall Street Journal
- Domain registrars want more business? Focus on security and price., Domain Name Wire
- The Domain Business Can’t Make The Customer Pay For Someone Else’s Mistake, The Domains
Ecommerce
- Amazon, in Threat to UPS, Tries Its Own Deliveries, Wall Street Journal
Email Marketing
- Has Google Grid View killed the subject line?, www.mobilecommercedaily.com
- Onboarding Emails: What Happens After They Subscribe?, ConversionXL
- Spam report: March 2014, www.securelist.com
- Which Email Marketing Strategy Should You Choose: Full Meal or Just the Aroma?, Copyblogger
General Internet Marketing
Internet Marketing Industry
- AdStage Now One of First LinkedIn Sponsored Updates Partners, blog.adstage.io
- Connectivity Raises $6 Million to Make Marketing Automation Work for Small Businesses, streetfightmag.com
- Innovid Unveils Innovid Atom, the Next Evolution of the Most Advanced TV and Video Advertising Platform, PR Newswire
- Spreeify Unveils its New Social Advertising Platform – SocialActive™ Ad Banner Technology., www.spreeify.com
Mobile/Local Marketing
- Second Quarter 2014 Tablet Update: Samsung Usage Share Surpasses Amazon, chitika.com
- The Rise of the Mobile Addict, blog.flurry.com
- To extend digital advertising capabilities, YP teams up with OpenX, corporate.yp.com
Other Items
- Average Internet Speed Up 27% to 3.8 Mbps, Mobile Traffic Up 70%, thenextweb.com
- Amazon’s Jeff Bezos, Seahawks star Richard Sherman make TIME’s 100 most influential list, Geekwire
Reputation Management
- Are Younger Consumers More Tolerant of Bad Reviews? Or Do They Just Understand Them Better?, blumenthals.com
- Using Google Reviews On Your Website, Mike Blumenthal
Social Media
- 5 Things Every Marketer Can Learn From The Mercedes And Audi Social Video Campaigns, Forbes
- 50 Expert Tips for Getting Started on Social Media, blogs.constantcontact.com
- A Beginner’s Social Media Guide for Small Businesses, Social Media Examiner
- Key Considerations for International Social Media, www.stateofdigital.com
- The future of social media marketing, PR Daily
- The Scientific Guide to Pinterest Marketing, blog.bufferapp.com
- Twitter Accounts Hacked, Exploited to Tweet About Fake Diet Pills, www.yahoo.com
- When It Comes To Instagram, Your Analytics Is Lying, www.evolvingseo.com
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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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