Marketing Day: November 16, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Twitter’s API Rules Force Windows 8 Client Tweetro To Shutter Free App & Go Paid

    Tweetro, a popular free Twitter client for Windows 8, is shutting down its free version and will work on a paid version — the latest episode of Twitter’s recent API changes impacting its developer community. Tweetro recently ran up against Twitter’s 100,000 user token limit and temporarily pulled its app from the Windows Store pending [...]

  • Marketing Biz: Get Big (Data) Or Go Home & This Isn’t Your Dad’s #Twitter

    This week in marketing was dominated by the march of big data companies and the successful changes taking place at Twitter. #crushingit This is … Marketing Biz. Outbrain Expects 25% Revenue Hit As It Cuts Off Spammy Content Marketers Outbrain won’t name specific sites that were kicked out of the network. Instead, it pointed to [...]

  • Article Marketers: Do You Know The Right Length For Well-Performing Articles?

    There’s a very interesting conversation taking place inside Warrior Forum discussing the “right” length for an article being used for article marketing purposes. The thread started with the original poster sharing a link to a pdf put online by EzineArticles.com. Inside the pdf, the staff at EzineArticles wrote: A 500-Word Article Will Always Outperform A 1000-Word Article? [...]

  • Google AdSense Adds New Half Page Ad Unit Sized 300×600

    Google announced the addition of a new ad unit, their largest ad unit to date, sized at 300×600 pixels. The new ad unit is commonly referred to as a half page unit, which Google is calling “brand friendly” ad units. Google said this ad size is one of the “top requests from publishers” last year. [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

Internet Marketing Industry

Mobile/Local Marketing

Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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