Marketing Day: November 19, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Clickbooth Affiliate Network To Pay $2 Million FTC Settlement Over Acai Berry Ad Claims

    Fighting deceptive advertising on the web is probably akin to playing a game of Whac-A-Mole, but the FTC has scored a hit against affiliate marketers that allegedly used deceptive ads to sell acai berry weight-loss products and colon cleansers. The FTC recently announced a $2 million settlement with the Clickbooth affiliate network over charges that [...]

  • Facebook Augments Development Platform With Alerts For Developers & Groups For Apps And Games

    Facebook made many a developer jump for joy last week as a handful of changes were rolled out to aid in development. The two most notable implementations were the ability to create groups around a specific app or game and the addition of alerts for developers’ apps. The new developer alerts will deliver messages to [...]

  • Keyword Themes Or Individual Keyword AdGroups In Google Display — Which Is Better?

    For the last couple of weeks, I’ve had my AdWords Display Network lab coat on. I needed volume and more conversions for my Google AdWords account, so I decided to set up and run a variety of keyword-driven campaign experiments. What I learned can save you a lot of time, money and frustration. What Are [...]

  • Jumpstart Your 2013 – Attend SMX Social Media Marketing in 2 Weeks

    Get proven tactics for leveraging Facebook, Twitter, Google+ and other social media platforms to drive traffic, boost conversions and improve customer service. Attend SMX Social Media Marketing for the insight and ideas to hit your 2013 goals. Here’s why you need to join us December 5-6 in Las Vegas: The agenda is 100% focused on [...]

  • Google Puts “Cookiegate” To Bed As More Legal Battles Loom

    The incident informally known as “Safarigate” or “Cookiegate” is now behind Google. On Friday, a court approved Google’s $22.5 million settlement with the FTC. Some Google critics decried the settlement as having little impact on Google. The episode began in February of this year, when the Wall Street Journal discovered that Google (and others such [...]

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Online Marketing News From Around The Web:

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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