Marketing Day: November 20, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Report: Ask.com Beats Google, Bing & Yahoo When Measuring Online Ad CTRs After analyzing ad click and traffic trends over the course of ten days last month, online ad network Chitika […]
Matt McGee on November 20, 2013 at 4:56 pm | Reading time: 6 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Report: Ask.com Beats Google, Bing & Yahoo When Measuring Online Ad CTRs
After analyzing ad click and traffic trends over the course of ten days last month, online ad network Chitika discovered Google had the lowest online ad CTR when compared to Ask.com, Bing and Yahoo. Chitika used a sample of tens of millions of online ad impressions between October 1 and October 10 to evaluate online […] - “Keep Calm While We Steal Your Data” – Microsoft Now Selling Scroogled Merchandise
Microsoft is taking its Scroogled campaign launched last November in a new direction: merchandising. Now, consumers can purchase “Don’t Get Scroogled” products with a “Keep Calm While We Steal Your Data” message from the Microsoft Store. An entire category of the store offers mugs, hats, t-shirts and even hoodies: Interestingly, none of these products can be found […] - Take Marketing Land’s Marketing Technology Survey; You May Win An iPad Air!
What brands do you think of first in marketing technology categories? Tell us! Take Marketing Land’s brief Marketing Technology Brand Survey and you could win an iPad Air or other great prizes! The survey is just 11 easy-to-answer questions about marketing technology brands you recognize. Click here to take the survey! Completing the survey takes […] - Yahoo Rolls Out New HD Image Ads
Yahoo launched new Image Ads today, giving advertisers the opportunity to leverage HD images in photo slideshows and image-rich environments for multiple Yahoo properties, including Yahoo Sports, omg!, Yahoo Music, and Yahoo TV. According to the announcement, the new ad formats can be viewed on both desktops and mobile devices, adapting any screen size. Yahoo […] - Google AdSense Testing New Home Page Design
Google is testing a new home page design for the AdSense publisher console. AdSense publishers can see it by logging into google.com/adsense. The publisher will be presented with an option to check out the new design, which is aimed to help you “focus on key day-to-day information.” Here is the prompt displayed to AdSense publishers […] - Four Ways to Segment Email Subscribers for the Holidays
The last two months of the year bring an increase in email frequency as retailers try to drive revenue during the busiest shopping season of the year. To help you make the most of your opportunities, here are four ways to segment your email subscribers, optimize your email content, and avoid subscriber fatigue. 1. Your […] - How To Design Analytics Dashboards From Google Webmaster Tools Data
SEO Chaos! That was my topic last month. Ever since Google blacked out keyword-level data, people have been scrambling to substitute or replace it. Not surprisingly, I received a lot of emails about that article, asking how to use Google Webmaster Tools (WMT) data as a replacement source. The general answer is that you can’t […] - What’s Going On Beneath All Those Social Media Interactions?
Google captures many images which contain data that can’t be easily deciphered by machines, such as scans of old manuscripts and photographs of signs. One way they’ve helped to overcome that is to use their reCAPCHA, where a user is asked to decipher a string of numbers or letters in an image. If several people […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google’s Matt Cutts: Feel Free To Use The Disavow Tool Even Without A Manual Action
- Google’s Yellow “Ad” Icons Test Appears To Be Expanding
- Take Marketing Land’s Marketing Technology Survey; You May Win An iPad Air!
- Bing Ads Introduces Refined Broad Match Keyword Targeting
- Bing Officially Shuts Down Bing Shopping
- Google Scholar Library: Add Scholar Search Results To Your Library
- Designing Analytics Dashboards From Google Webmaster Tools Keyword Data
- B2B Website Pitfalls: What Is It That You Do Again?
- Should Subject Experience Optimization Be The New Definition Of SEO?
Online Marketing News From Around The Web:
Analytics
- Analytics Platforms: A Quick Comparison, www.stateofdigital.com
Blogs & Blogging
- 5 Ways to Break Out of Stuffy Blog Writing, www.blogherald.com
- How I use Google Analytics ‘Compare’ Feature to Motivate Me to Grow My Blog, ProBlogger
- How to Tell If Your Business Blog Is Working, Mack Collier
Business Issues
- Is Google under Larry Page on the decline? Here’s one editorial that makes an interesting argument, 9to5google.com
- Yahoo CEO Marissa Mayer speaks about team building, product insight, and good design, The Next Web
Content Marketing
- How to Improve Your Paid Content Promotion Efforts, Measurement, and Reporting, www.seerinteractive.com
- Misleading Statistics: How Visual Data Can Go Bad, www.verticalmeasures.com
Copywriting, Design & Usability
Display & Contextual Advertising
Domaining
- Sedo end user domain name sales report, Domain Name Wire
Ecommerce
- 7 Ways to Make Holiday Sales More ‘Pinteresting’, Practical Ecommerce
- Amazon gets more social with Facebook, Internet Retailer
Email Marketing
Mobile/Local Marketing
- Google Wallet Card is Official, Wallet Users Can Sign Up Now for Physical Cards, www.droid-life.com
Other Items
- Encrypt the Web Report: Who’s Doing What, www.eff.org
- Google Ventures Debuts A New URL And A Redesigned Site With More Founder-Friendly Content, TechCrunch
- Launching Project Link: a new way to bring faster, more reliable Internet access to Uganda, google-africa.blogspot.com
- Search More Easily on Yahoo Mail, yahoomail.tumblr.com
- The New Threat: Targeted Internet Traffic Misdirection, www.renesys.com
Social Media
- Get Pin It buttons in different colors and sizes, businessblog.pinterest.com
- Magnify Your Social Media Monitoring with mention, a “Google Alerts on Steroids”, zapier.com
- Twitter Gets Experimental — And Not Everyone Loves It, All Things D
- 26 Ways to Engage Your Fans on Facebook, Social Media Examiner
- Introducing Instagram for Windows Phone, blog.instagram.com
- Is Social Media Right for Your Industry?, www.revenews.com
- Low Hanging Fruit of Social Media: 12 Quick Changes That Will Make Big Results, KISS Metrics
- New Interface for Google+ Notifications, Google Operating System
- No Budget Social Media, www.socialmediaexplorer.com
- The Great Snapchat Mirage, Buzzfeed
- Why a Klout score may be an appropriate marketing metric, {grow}
- Why Google+ is going to succeed, 3qdigital.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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