Marketing Day: November 21, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Ghost Town? Study Says 70 Percent Of Facebook Pages Are Inactive

    “Ghost town” is a phrase that’s been tossed around when describing the apparent low activity levels on Google+, but a new study suggests that it could also apply to business activity using Facebook Pages. Recommend.ly, a social media tools/analytics company that we’ve covered before when it looked at Wal-Mart’s Facebook Page strategy, is now out [...]

  • Instagram Badges Help Users & Brands Promote Profiles On The Web

    Now bloggers and businesses have an official badge to help promote their presence on Instagram. An official blue badge can now be made that will allow users to promote their new Instagram web profiles. In order to get your Instagram badge, simply head over to the official Badges page, select your icon and copy the interactive code [...]

  • Mobile Email Marketing: Tips For The Holiday Season

    ‘Tis the season when the volume of email sends begins to soar. From Black Friday previews to last minute gift reminders, retailers are upping the ante on the number of messages being sent. This makes the inbox a crowded place to be. But that’s not news. What makes this retail holiday season special? This year over [...]

  • Google’s “AR” Game Ingress Offers A Glimpse Of The Future

    Google’s John Hanke told me that he has always wanted to create a multi-player game using the assets he developed with Google Earth. I remember him talking about Second Life and gaming at the initial Google Earth press conference years ago. He and his team at Google’s mobile incubator Niantic Project have now done it [...]

  • ‘Amazon Pages’ Let Brands To Express Themselves & Enhance Their Amazon Presence

    Marketing on Amazon just became a whole lot more appealing for brands. New, customizable, pages are coming for brands that not only allow brand managers to update the look/feel, but also the messaging to customers. The new brand pages will allow brands to feature products, post messages, and view analytics. Once a brand is registered on [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

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Display & Contextual Advertising

Email Marketing

Other Items

Reputation Management

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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