Marketing Day: November 28, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Cyber Monday Generates $1.46 E-Commerce Haul, Mobile Responsible For More Than $750 Million Over Five Days

    A dizzying array of data points about retail sales and consumer shopping have been flowing steadily since Friday. Among them are comScore’s final Cyber-Weekend e-commerce sales projections. Over the the four day extended holiday weekend US e-commerce sales were about $2.86 billion. Cyber Monday online sales were just shy of the anticipated $1.5 billion — [...]

  • LinkedIn Opens Up Ad Interface With New API Program

    LinkedIn advertisers will no longer be forced to use the self-service ad platform thanks to new LinkedIn Ads API. With the new API, partners like Adobe, Bizo and Unified can leverage the LinkedIn Ad tools to supplement their social offerings. The new API will allow developers to build their own custom tools and solutions to help get [...]

  • Digital Marketing Agencies Make Strong Showing On Tech 200 List Of Fastest-Growing Private U.S. Businesses

    Digital marketing companies are well represented on this year’s Tech 200, an annual list of the fastest-growing privately held companies in the U.S. This is the third year that Lead411 has put together the list, which is based on self-reported revenue growth over a three-year period; in this case, the period from 2009 to 2011, [...]

  • Facebook Ads Don’t Work? That’s A Big Myth, Global Marketing VP Reportedly Says

    Despite being a public company with billions in revenue, there’s still a lot of doubt about Facebook advertising. The company’s Global Marketing Solutions VP Carolyn Everson is trying to dispel that doubt, reportedly sharing at a conference this week that Samsung — though “sophisticated” targeting and other techniques — brought in $129 million in sales [...]

  • Learning By Example: 9 More Responsive Emails

    A few months back, I wrote a post outlining four responsive emails and the tactics they applied to content. I’ve received significant feedback on that post, so I’m diving back in to show some more responsive emails from my inbox. There’s a range of ideas here, from beginner to advanced tricks. It’s important that we [...]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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