Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- IAB: Mobile Ad Revenue Nearly Doubles While Interactive Spend Overall Reaches Record $17B
Mobile advertising grew 95% from the first half of 2011 to the same period in 2012, though the sector still only represented $1.2 billion in revenues, according to the Interactive Advertising Bureau and Pricewaterhouse Coopers, which jointly release revenue figures for the industry every quarter. The industry as a whole grew to an all-time high [...]
- Optimizing Facebook Campaigns For Performance
To get the most out of your Facebook campaigns, you need to devote time to evaluating their performance — not just after they’ve finished running, but while they are still active. You aren’t best served by creating ads, running them for several weeks, and then checking them after they have finished spending. You will see much better [...]
- Taking Your Business Mobile: Mobile Website Or App?
Whether we like it or not, the mobile world is growing rapidly around us. There are over a million apps on the market and businesses worldwide are becoming mobile. The time has come. You have finally decided it’s time to take your business mobile. How difficult can it be to make an app? The question [...]
- Custom Open Graph Actions That Auto-Post Content Are No Longer Welcomed On Facebook
Open graph actions have been a boon to Facebook so far, driving engagement while increasing clicks and likes. However not all of the actions have been positive, such as auto-posted actions. Items that auto-post consumed content that aren’t a standard action have showed a lower quality experience and will will be going the way of [...]
- Microsoft To Make Same Privacy Change Google Was Attacked For; No One Seems To Care
Earlier this year, Google announced a privacy policy change that was widely covered by tech blogs, the mainstream press and which generated much governmental concern. Last month, Microsoft announced the same type of change. That generated little reaction. Either Microsoft’s change deserved the same scrutiny from all the same parties that examined Google so closely or [...]
- Schmidt’s Choice: He’d Take Apple CEO Spot Over Amazon & Facebook
Once CEO of Google, now executive chairman, if Eric Schmidt could become CEO of Apple, Amazon or Facebook, which would he choose? Asked during an on-stage interview with Walt Mossberg and Kara Swisher from AllThingsD, Schmidt went for the one with the most cash, Apple. The question came from an audience member at a 92Y event [...]
- Expanding Your Online Presence: The Email/Social Merge
You have email, Twitter, Facebook, Instagram, YouTube, Pinterest, Gentlemint, Spotify, Tumblr… literally dozens of networks to market on. You can reach an audience through any combination of the above. As an email marketer, you know that the most valuable connections happen in private email inboxes. But activity on social networks, where fans can share with [...]
- Senator Meddles “With Primal Forces Of Nature,” Opens Investigation Into Data Collection Firms
Data collection firms are the new Big Tobacco. West Virginia Senator John D. Rockefeller IV has initiated what the New York Times called “an extensive investigation of nine leading information brokers.” While their practices are legal, Rockefeller expressed concern that consumers don’t know what information is being collected about them or how it’s being used [...]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Ask CEO Doug Leeds Proclaims Search Wars “Over,” Says Yahoo Can Be Great Again
- An Illustrated Guide To E-Commerce Markup Using GoodRelations
- How To Effectively Use Attribution With Complex Campaigns
- Google Lucky Number 7: Differences In New Google SERP Across Retail, Finance & Technology
- Google Maps Adds 250,000 Miles Of Street Views In Their Largest Update In History
- Google Starts To Downplay Zagat Scores; It Should Ditch Them Altogether
- Bing Ads Intros Sitelinks Extensions, Tweaks Preview Tool
- Google’s Schmidt: “What Apple Has Learned Is That Maps Are Really Hard”
- September Search Share: Yahoo Continues Downward Slide
- Google Mobile’s New Slide Out Black Navigation Bar
- Google Images Dominated By Pictures Of Romney For “Completely Wrong” Search
Online Marketing News From Around The Web:
Analytics
- Google Analytics! So you’re a spy, right?, www.webanalyticsworld.net
- YouTube Analytics now includes Time Watched, Annotation reporting, and more, YouTube Creator Blog
Blogs & Blogging
- Before and After: How to Create a Powerful Case Study For Your Blog, bestbloggingtipsonline.com
- Why Your Blog Should Be Your Top Social Media Tool, contentmarketingtoday.com
Business Issues
- Facebook accused of taking UK for a ride over taxes, The Guardian
- Google, Apple and Microsoft top LinkedIn survey of ‘most in-demand employers’, www.geekwire.com
- Peek Launches Activity Startup With $1.4M From Dorsey, Schmidt, thenextweb.com
- YouTube Mulls Allowing Original Content Partners to Charge for Subscriptions, www.hollywoodreporter.com
Content Marketing
- Storytelling: why most content marketing plans fail, econsultancy.com
Conversion Optimization
- Removing This Design Element Improved CTR by 27%, www.getelastic.com
Display & Contextual Advertising
- Making your ads viewable is only half the battle, econsultancy.com
Email Marketing
- Why Email Marketing Shouldn’t be an Ugly Stepchild, Search Engine Watch
General Internet Marketing
- Why Email and Search Marketing Outsell Social Media, www.vocus.com
- Marketing to the Online Hispanic Consumer, www.practicalecommerce.com
Internet Marketing Industry
- Our Yeti Has a Name, a Face, and a Butt, avalaunchmedia.com
Local Marketing
- Will Brands Dig Into Listings to Target Locally?, blog.kelseygroup.com
Mobile Marketing
- Find Local Favorites With the Zagat App for Android, blog.zagat.com
- Mobile Wallets or Fully Digital Wallets?, eMarketer
Other Items
- One-in-Ten ‘Dual-Screened’ the Presidential Debate, www.people-press.org
Reputation Management
- DIY Online Reputation Management for Small Businesses, socialmediasun.com
Search Marketing
- Google’s SEO Tips For Start-Ups: Part 2, Search Marketing Standard
- SEO Content Strategy: SEO Died and Content Strategy Was Born, www.jeffalytics.com
Social Media
- 9 Tips on How We Gained 6,275 Followers on Pinterest, pinnablebusiness.com
- Facebook Confirms Researcher Collected Countless Phone Numbers, thenextweb.com
- Centralised vs Localised Social Media Presences for International Brands, www.distilled.net
- How Social Media Consultants Dupe Their Corporate Clients, Read/Write Web
- How To Tell If Your Social Media Policy Is Unlawful, www.socialmediaexplorer.com
- Pinterest Expert Interview: Brian Offenberger of Right On – No Bull Marketing, totalpinterest.com
- Social Media Myths Worth Debunking, smallbiztrends.com
- Tumblr Launches New Photoset App For iPhone, iPad, WebProNews
- Which Came First, The Social CRM or The Social Media?, blog.jugnoo.com
- Why online marketing just got Pinteresting, www.wordtracker.com
- Your Twitter Hashtag Chats Are Ruining My Life. Please Stop, Read/Write Web
Related Topics: Channel: Other | Marketing Day
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